On the last 55 years, Ford have some examples of product development that influenced the whole industry:
The Mustang, first pony car
The Taurus, first modern american midsize sedan
The Explorer, the SUV that started the American love for SUVs
The Navigator, the luxury SUV that started the fever for luxury SUVs
The F-Series, the best and most innovative pick up truck
Maybe the Fordís mistake is to trust in the succes of those cars and not invest money to keep them competitive (with the exception of the F-series)
I think that Ford needs to accelerate the process to transform an idea to a production car, and the new 5 architectures is a step in that direction.
Iím impatient, too. I feel that a whole century has passed since the last Ford launch (in USA) and waiting for next year is a long time.
I think it's something more basic. Did we notice that Ford just this month announced a New team tasked with surveying the consumer about what they actually want in a vehicle, like they already do with the F-150? All along Ford has been deciding what the consumer wants, and it's been hit and miss. But their recent announcement about the NEW team makes it clear why Ford products other than F-150 continue to struggle. With Ford blaming the customer for not wanting what Ford wanted to sell the customer. Ford made cars for the European market and just expected the NA customer want them too. Now making cars designed for the Chinese market, and NA and Europe are expected to want it. Ford has been vocal about designing Lincoln models specifically for the Chinese market as if that's a benefit for NA. It's just eye opening that Ford is just now thinking of asking the NA customer what they want.
This Ford focused decision making is clear by the recent reports that China consumers wanted a larger screen in an EV. Duhhhh....like that took rocket science, which indicates Ford was just trying to save money trying to use their tiny screens and blind to what the industry is offering. And seriously, they had to halt design of Fords first full EV because it was boring? The question is how did a boring design make it that far to begin with? Ford reminds me of a stubborn old man, who tries to continue to do things the way he always did, regardless of what's happening around him. Ford clearly does not take into account what the competition is doing and tries to design in a vacuum.
What's the best selling EV style? A sedan (Model 3)
What's the next best selling EV style? a 5-door hatch (Leaf)
What's the slowest selling EV style? An SUV
So if an automaker has the global manufacturing power, what EV style should they make at the highest volume to benefit from scale and offer quicker profitability?
2. 5-door hatch (4-door fast back)
Automakers gambling on these Frankenstein car/crossover/suv things are missing their higher volume profitability, with ultra-low volume overpriced Frankencars. For one they are asking the consumer for too many changes at once. Adopt an EV drivetrain, along with a blended body style that does not match anything familiar to them.
It just seems so much less costly, and much more profitable to put the EV drivetrain under 'familiar' vehicle styles that offers the consumer the greatest benefit from the EV drivetrain. Which would be the sedan or 5-door hatch(fastback). Which is why if the new EV based on a Mustang is not a Next Gen Mustang EV, it will fail. What a waste it would be for an EV based on a Mustang to not be designed to take advantage of all the performance advantages an EV drivetrain can offer. Especially if it's called a MACH 1. Seriously.