Ford using first over-the-air software updates - Ford Inside News Community
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post #1 of 3 (permalink) Old 05-19-2017, 10:36 PM Thread Starter
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Ford using first over-the-air software updates

Ford Using First Over-The-Air Software Updates to its 2016 Cars
Automotive News
Alexandria Sage


SAN FRANCISCO -- Ford Motor Co. said on Friday it would delve into the growing arena of "over-the-air" software updates, adding Android Auto and Apple CarPlay to its Sync 3-equipped 2016 vehicles for the first time via a wireless software update.

The latest upgrade to Sync 3, Ford's interactive touch-screen system, will be accomplished through an over-the-air update (OTA) using Wi-Fi, not unlike how new software gets uploaded to smartphones by manufacturers.

After Tesla Inc.'s early lead in 2015 introducing OTAs, traditional automakers are slowly beginning to embrace the new technology, within limits. Concerns about security and resistance from dealers worried about losing service revenue have hampered its adoption.

Thus far, established automakers have not used OTAs for safety systems, only for non-critical systems like infotainment.

Customers can also get the update via the traditional means of visiting their dealer or using a USB drive, Ford said.

Android Auto and Apple CarPlay are operating systems from Google and Apple that allow drivers to connect their smartphones to their vehicles' dashboard.

Ford's first use of OTAs comes about two months after it said it would hire 400 engineers to work on connectivity, mostly from Blackberry Ltd's shuttered phone handset business. Blackberry QNX powers Ford's Sync 3 system.

Besides being more convenient for customers, OTAs can bring automakers cost savings, as a substantial percentage of warranty repair issues and recalls can be corrected through OTAs.
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post #2 of 3 (permalink) Old 05-19-2017, 10:45 PM Thread Starter
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Re: Ford using first over-the-air software updates

"...and resistance from dealers worried about losing service revenue have hampered its adoption."

Something tells me this is also what is slowing down the adoption of EVs by traditional automakers as well. No oil changes, no transmission service, no tune-ups, no coolant flush, no emissions system, and it's first basic maintenance at 100k miles. Yeah, dealers can expect a massive reduction in service revenue with the ramp up on EVs, and it's no question that they are pushing back on manufacturers to slow the progress down. Very much like the oil companies who are holding gas prices low, even in summer, so they don't freak out consumers with another price hike, and send them running even faster to hybrids, plug-in hybrids and full EVs.
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post #3 of 3 (permalink) Old 05-23-2017, 12:35 AM
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Re: Ford using first over-the-air software updates

It is important for a company to constantly be implementing upgrades to their products and services. This will ensure that they are in sync with the latest technological advances which most of their customers would often already be familiar with. When they are updated with the latest upgrades in town, their pool of customers will also increase as everyone is constantly on the lookout for tools of convenience. The process may require time, effort, and money but the result will be well worth it eventually.

Rowan Webb

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