Dominos & Ford: Self Driving Pizza Delivery - Ford Inside News Community
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post #1 of 28 (permalink) Old 08-29-2017, 02:40 PM Thread Starter
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Dominos & Ford: Self Driving Pizza Delivery

AUG 29, 2017 | ANN ARBOR, MICH.
DOMINO'S® AND FORD BEGIN CONSUMER RESEARCH OF PIZZA DELIVERY USING SELF-DRIVING VEHICLES
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ANN ARBOR, Mich., Aug. 29, 2017 – Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, and Ford Motor Co. are launching an industry-first collaboration to understand the role that self-driving vehicles can play in pizza delivery.

As part of the testing, researchers from both companies will investigate customer reactions to interacting with a self-driving vehicle as a part of their delivery experience. This research is important as both companies begin to examine and understand customers’ perspectives around the future of food delivery with self-driving vehicles.

“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change,” said Patrick Doyle, Domino’s president and CEO. “We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford.”

As Ford builds out its business enabled by self-driving vehicles, conducting research with companies, like Domino’s, will be crucial to ensuring that the technology is applied in ways that enhance the customer experience. With a plan to begin production of self-driving vehicles in 2021, Ford is taking steps to design a business to meet the needs of both partner companies and their customers.

“As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process,” said Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles. “As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives.”

Over the next several weeks, randomly-selected Domino’s customers in Ann Arbor will have the opportunity to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually-driven by a Ford safety engineer and staffed with researchers. Customers who agree to participate will be able to track the delivery vehicle through GPS using an upgraded version of Domino’s Tracker®. They will also receive text messages as the self-driving vehicle approaches that will guide them on how to retrieve their pizza using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.

“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s USA. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb. All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”

Local partner Roush Enterprises fabricated the prototype vehicle’s pizza container, Domino’s Heatwave Compartment, based on its experience working with Domino’s on the DXP® delivery vehicle in 2015. Ford and Domino’s completed preliminary testing of the delivery process using the vehicle in self-driving mode at Mcity, the simulated urban environment on the University of Michigan’s campus. The city of Ann Arbor also has been supportive of the testing process.

“I’m delighted that Ann Arbor continues to be at the forefront of autonomous-vehicle research,” said Ann Arbor Mayor Christopher Taylor. “While it’s pizza delivery today, my hope is that collaborations such as this will enable even more innovations tomorrow.”

For additional images and b-roll of the vehicle, please go to either media.dominos.com or media.ford.com.
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post #2 of 28 (permalink) Old 08-29-2017, 02:51 PM Thread Starter
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Re: Dominos & Ford: Self Driving Pizza Delivery

I guess in Transit Connect form, it could have lockers all around cargo area for individual customers. Now that the driver is fired, there should be no delivery fee and no tip, since I have to go outside to get my 'almost' delivered pizza. To make up for fuel costs, it needs to be an EV. The margins on the giant cracker with shavings of meat, veggies, and cheese are huge enough to handle that.
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post #3 of 28 (permalink) Old 08-29-2017, 03:35 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

There is so much duplication of effort in this industry right now.
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post #4 of 28 (permalink) Old 08-29-2017, 03:47 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

I see. Senior citizens, pregnant women and the physically challenged (I can think of many other classifications of people) will have to dress and go out to pick up their pizza delivery. I wonder how much of an advantage this will be for those who like the occasional convenience of delivered meals. The local Chinese food vendors must be grinning from ear to ear.
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post #5 of 28 (permalink) Old 08-29-2017, 06:43 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

LOL at the criticism.
The benefits I see are saving lots of money, knowing right down to the minute when your pizza arrives, not having to greet anyone in your boxers and then wondering about tip amount. Pizza that is delivered hotter and probably quicker. And did I mention cheaper.

This is research, not a Ford and Dominos collusion. Much will be learned no doubt in the process, like, also needing to offer door service as a option for those who either can't come out to the car, or are just too lazy or both.

Something tells be that if this were another brand researching this, that Ford would be criticized instead...... for falling behind.
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post #6 of 28 (permalink) Old 08-29-2017, 07:21 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

Although I probably won't see it before I'm old, I look forward to a time when I don't have to own a car and things just show up at my door...or when I have to leave I just summon a vehicle. Sounds like a good way to retire and cut out a wasteful expense.
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post #7 of 28 (permalink) Old 08-30-2017, 07:37 AM
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Re: Dominos & Ford: Self Driving Pizza Delivery

Quote:
Originally Posted by Bloggin View Post
I guess in Transit Connect form, it could have lockers all around cargo area for individual customers. Now that the driver is fired, there should be no delivery fee and no tip, since I have to go outside to get my 'almost' delivered pizza. To make up for fuel costs, it needs to be an EV. The margins on the giant cracker with shavings of meat, veggies, and cheese are huge enough to handle that.
... And no more porno dreams with the "pizza man"...
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post #8 of 28 (permalink) Old 08-30-2017, 08:50 AM
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Re: Dominos & Ford: Self Driving Pizza Delivery

Not sure this would work in any city. If I'm in a condo on the 8th floor, it won't deliver, and would have a **** of a time parking anywhere.
How will it work for gated communities?
How will it work where street parking is an issue?
Will it come up long driveways, and then not be able to turn around?


There are just too many intangables to work out here.


And Wings...if you are in your boxers, you'll have to get dressed to go out to the road!
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post #9 of 28 (permalink) Old 08-30-2017, 05:10 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

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Originally Posted by Logans Run View Post
Not sure this would work in any city. If I'm in a condo on the 8th floor, it won't deliver, and would have a **** of a time parking anywhere.
How will it work for gated communities?
How will it work where street parking is an issue?
Will it come up long driveways, and then not be able to turn around?


There are just too many intangables to work out here.


And Wings...if you are in your boxers, you'll have to get dressed to go out to the road!
Having boxers on has not stopped me before

Regarding the delivery to gated communities, I imagine they would still retain some drivers.
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post #10 of 28 (permalink) Old 08-31-2017, 06:50 PM
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Re: Dominos & Ford: Self Driving Pizza Delivery

Thinking a bit more about autonomy, I think Ford recognizes that it will proliferate quicker than people think, in this Amazon shopping/delivery world. Fleet sales should be huge for autonomy. Ford seems to recognize this with early research like this. I like how this will work btw...... so the vehicle has GPS that sends you time estimate for pizza arrival. As it gets closer, they text you a code to unlock the pizza storage oven upon arrival.

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