Ford China - 50 New Vehicles by 2025 - Ford Inside News Community
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post #1 of 7 (permalink) Old 12-05-2017, 03:19 PM Thread Starter
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Ford China - 50 New Vehicles by 2025

Ford's China Blitz: 50 New Vehicles by 2025
Autonews


SHANGHAI -- Ford Motor Co. will launch 50 new vehicles in China by 2025, including 15 electrified vehicles, the automaker said at an event in Shanghai on Tuesday, as it looks to rev up sales growth in the market and shift towards cleaner electric cars.

Ford's sales in China have been weak in recent months, and the company is scrambling to come up with electric and hybrid vehicles to comply with strict Chinese quotas over production and sales for new energy vehicles, or NEVs.

The U.S. automaker is undergoing a broad review of its China operations, part of a strategic re-think under new CEO Jim Hackett, which will likely see the company focus on electric commercial vans as well as electric cars.

"Between now and 2025, we will launch 50 new vehicles in China, and of those 50 new vehicles, 15 of them will be all-new electrified vehicles," said Peter Fleet, Ford's head of Asia Pacific, pointing to big growth in the "utility" segment.

Fleet also said Ford's China revenue would grow by 50 percent over the same period.

China is pushing automakers toward electric and hybrid petrol-electric vehicles, setting tough quotas for NEVs that come into play in 2019, and has signaled a longer-term shift away from traditional internal combustion engine cars.

The major shift in the world's largest auto market has jolted some automakers, sparking a spate of recent electric vehicle joint ventures in the market. Ford has announced an EV tie-up with China's Anhui Zotye Automobile Co Ltd.

Read more.....http://www.autonews.com/article/2017...0-new-vehicles
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post #2 of 7 (permalink) Old 12-05-2017, 03:24 PM Thread Starter
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Re: Ford China - 50 New Vehicles by 2025

..."15 of them will be all-new electrified vehicles"

The more generic Ford gets with information, the less actual details there really are. So expect the 15 to be mostly 90's era conventional hybrids and PHEVs with minimum 31 EV miles for China incentives, sharing ICE platforms. We are talking 8 years out, so there is a possibility of an EV or two. So far Ford has committed to just 1 for 2021 for China.
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post #3 of 7 (permalink) Old 12-05-2017, 04:23 PM
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Re: Ford China - 50 New Vehicles by 2025

Follow the money,
China is not electrifying for the ecology but in fact for their economy.

If you demand others play in your yard by your rules, you control the money flow. Heck, they are even more than happy to sell you their equipment to play with in their yard (batteries, factories, etc.). And many are more than happy to comply.

Ugh, is all I have to say.

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post #4 of 7 (permalink) Old 12-05-2017, 05:03 PM Thread Starter
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Re: Ford China - 50 New Vehicles by 2025

Maybe you missed this....In China it is a very serious ecology/health issue.

SHANGHAI (Reuters) - Air quality worsened in China’s northern region of Beijing-Tianjin-Hebei in the first seven months of this year, piling pressure on authorities to crack down on firms in their efforts to meet politically crucial 2017 pollution targets.


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Last edited by Bloggin; 12-05-2017 at 05:11 PM.
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post #5 of 7 (permalink) Old 12-05-2017, 06:32 PM
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Re: Ford China - 50 New Vehicles by 2025

bloggin, you bring up a good point and I must admit, I did not know just how bad things are in China.

If you want to get up to speed quickly on how dire things are there, prepare to be shocked in the link below. Simply amazing.

http://theweek.com/articles/672007/filth-breathe-china

But you must admit, it will be good for business, that much is certain.

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post #6 of 7 (permalink) Old 12-05-2017, 07:18 PM
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Re: Ford China - 50 New Vehicles by 2025

Quote:
Originally Posted by wingsnut View Post
Follow the money,
China is not electrifying for the ecology but in fact for their economy.

If you demand others play in your yard by your rules, you control the money flow. Heck, they are even more than happy to sell you their equipment to play with in their yard (batteries, factories, etc.). And many are more than happy to comply.

Ugh, is all I have to say.
agree = UGH ... ... BUT just becuz we're not treating THEM the same way ... ... yet

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post #7 of 7 (permalink) Old 12-06-2017, 01:18 PM
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Re: Ford China - 50 New Vehicles by 2025

old-ish article ...& didn't feel like adding to the Mr. Hatchet thread

Exclusive:
One Ford, two systems - U.S. carmaker revamps China strategy amid EV push

Reuters
#Business News - Norihiko Shirouzu, Joseph White - October 3, 2017


BEIJING/DETROIT (Reuters) - U.S. automaker Ford Motor Co (F.N) is overhauling its China plans as its global “One Ford” strategy is holding it back in the world’s biggest auto market, two high-ranking company insiders told Reuters.

The review of its China operations, part of a broader strategy re-think under new CEO Jim Hackett, will likely see Ford focus on electric commercial vans, which China is encouraging in its polluted and congested city centers, as well as electric cars.

A shift to e-vans and e-trucks in China would also fit with Ford’s reckoning that a best play globally for electrification and autonomous driving might be in commercial and delivery vehicles - a part of the market where it is already strong in the United States and Europe.

The “One Ford” strategy - which helped the automaker’s turnaround under former CEO Alan Mulally - doesn’t fit all situations, the two insiders said, particularly in China and India, two crucial markets where Ford’s sales have slowed.

“That’s why nobody internally talks about ”One Ford“ (in those markets) anymore,” said one of the insiders, who are familiar with Ford’s Chinese strategy. Neither wanted to be named as they are not authorized to speak with reporters.

In a sign that Ford is turning away from what is essentially a global push of its Ford and Lincoln brands, the Dearborn, Michigan automaker wants to drive its truck-making China partner Jiangling Motors Corp (JMC) (000550.SZ) more toward electric commercial vans.

Such a move is “potentially lucrative” as China’s big cities effectively ban gas and diesel trucks and vans, and “none of the foreign automakers has made any major investment or strategic move in this emerging electric commercial vehicle segment,” said Yale Zhang, head of Shanghai-based consultancy Automotive Foresight.

Sherif Marakby, Ford’s vice president of autonomous vehicles and electrification, told Reuters he couldn’t comment on specific partnerships that haven’t been announced. “But we are absolutely open to (EV) partnerships in different markets, and we continue to talk to other companies and Tier One suppliers. Don’t be surprised to see more partnerships in electric vehicles in different markets,” he said.

Hackett was scheduled to give a presentation to analysts in New York later on Tuesday.

In India, Ford and local automaker Mahindra and Mahindra (MAHM.NS) said last month they will launch a strategic alliance in a market shifting to vehicle electrification.

CHINA-SPECIFIC
In August, Ford said it was considering a joint venture with Anhui Zotye Automobile Co (000980.SZ) to build electric vehicles in China under a new brand, tapping Zotye’s low-cost electric-vehicle (EV) technology. One of the insiders said Ford was seeking Chinese regulatory approval for this.

It has also brought in Jason Luo, a Chinese-born American, from U.S.-based air bag maker Key Safety Systems to run its China operations. He has been tasked, one of the insiders said, with building closer ties with local partners including JMC and Changan Automobile Co (000625.SZ), working more effectively with regulators, and responding faster to changing consumer tastes.

“One big issue at Ford China is our decision-making process is too slow,” one of the knowledgeable insiders said. “We try to manage everything, all aspects of the business under ”One Ford“,” and that hobbled the company’s ability to move quickly, costing market share.

Ford’s China sales are forecast to decline 4.6 percent this year, according to LMC Automotive, a far cry from double-digit growth just five years ago.

SLOW LANE
Ford has no affordable electric plug-in cars for the Chinese market, despite it being little secret that Beijing planned new quotas for all-electric battery cars and heavily electrified plug-in hybrid vehicles. Those quotas were announced late last month.

Nor does Ford have a high-volume brand of affordable entry cars for China - such as the Baojun cars sold by rival General Motors Co (GM.N) and its China partner SAIC Motor Corp (600104.SS). Launched in 2010, Baojun sold more than 2 million vehicles last year.

With JMC, its nearly one-third-owned venture with JMC Group, Ford was slow to expand the light commercial vehicle maker into low-cost entry passenger cars - a market that has now become saturated with Chinese-branded cars and foreign-operated China-only brands like Baojun and Nissan Motor Co’s (7201.T) Venucia.

Ford’s missteps in China were partly through a rigid adherence to the “One Ford” mantra and a lack of local knowledge, one of the insiders said, noting company executives sent into China often lacked the cultural ties to work with Chinese regulators, policymakers and partners.

Also, China’s market, consumer tastes and government policies shift rapidly, the person said.

“Ford is having difficulty keeping up with ‘China speed’. Everything here moves so fast.”
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