Re: 2019 Ford Mustang GT500
Ford typically like to show their all-new designs and nameplates really early. I suspect it's part of their long awareness building campaigns since they've always done it this way. EcoSport and Ranger are the latest examples of this, they announced the Ranger a year ago, so collectivley it will be over 2 years before it will actually be available for purchase. EcoSport debuted a year before sale and was even featured in a movie that premiered WAY before it was even available. It also helps Ford stem some customer churn if their competitors offer something they can't currently compete with but plan to soon. Alternatively, you don't want to give too much advance notice for MCEs or you choke existing sales.
Ford continues that tradition, by announcing vehicles earlier and earlier, Bronco was announced over 3 years before it's availability and of course we've already heard about their EV plans going into next decade. The 2nd Gen Raptor was revealed at the Autoshow a full 2.5 years before they actually went on sale (Jan 2015 - June 2017). The Model 3 was revealed too close to production by Ford standards, under 2 years from debut to sale. Only difference is that Ford usually meets its targets, but Ford and Tesla are generally the most guilty when it comes to ridiculous lead times. That's why a Ford watcher has far more sympathy (or should!) with Tesla wait times than the average person who expects cars to be available as soon as they are announced.
Last edited by Assimilator; 01-16-2018 at 07:48 PM.