Fomoco China 2018... - Ford Inside News Community
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post #1 of 14 (permalink) Old 02-12-2018, 06:34 PM Thread Starter
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Fomoco China 2018...

thought copying to a new thread for China 2018 & stickying it...why not
adding...


"Ford said Lincoln sales in China jumped 7% for the month. The Lincoln Continental stole the show with sales climbing 136% from the prior-year period. The company said the new Lincoln Navigator, which launched in January, is also performing well. While sales of the MKC dipped 15% to 1,385 units, MKX sales surged 8% year over year to 1,165 units."

https://www.gurufocus.com/news/63873...sales-in-china
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post #2 of 14 (permalink) Old 02-12-2018, 07:44 PM
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Re: Fomoco China 2018...

And we thought Ford had problems here.
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post #3 of 14 (permalink) Old 03-09-2018, 01:34 PM
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Re: Fomoco China 2018...

belated, adding from first post Link
Media.Ford.com | 2018-2-9 | SHANGHAI, CHINA
FORD SELLS NEARLY 76,000 VEHICLES IN CHINA IN JANUARY
Lincoln Continental & commercial vans double sales Year-over-Year

chart .jpg attached

Overall Ford Motor Company China sales totaled nearly 76,000 vehicles in January, an 18 percent decline year over year. Among the highlights are:

• Ford Motor Company sales in China totaled nearly 76,000 vehicles in January, an 18 percent decrease compared to January 2017.
• Monthly sales for Changan Ford Automobile (CAF) totaled nearly 47,000 vehicles, down 29 percent compared to January last year.
• Jiangling Motor Corporation (JMC) sold nearly 23,000 vehicles in January, up 13 percent compared to January 2017.
• Monthly sales of Lincoln reached more than 5,000 vehicles in January, a 7 percent increase compared to January 2017.
• Ford imported vehicle sales totaled 1,300 vehicles in January, a 36 percent decrease year over year

Click here to view the full news release and sales chart

- - - - - - -

Ford Flounders In China,
Experiences 30% Sales Decline In February

FordAuthority
— Aaron Brzozowski — Mar 9, 2018


China is an all-important market for automakers these days, as its exploding middle class has created a massive opportunity for global automakers to swoop in and take advantage of a largely car-less populace.

Yet Ford Motor Company is floundering in the market, posting a 30% sales dip in February vs. the same month last year. The automaker in December announced plans to overhaul its business in the country, streamlining its corporate structure, establishing a single national distribution division, and working toward expanding its local manufacturing footprint. Yet until Ford has the chance to implement those changes, the US-based global carmaker is facing an uphill battle to reclaim some market share.

Not helping matters is the fact that Ford China’s old CEO, Jason Luo, resigned in January after just five months, citing personal reasons. Shortly before, Ford China had reported a 6% sales slump for all of 2017.

Ford Asia Pacific President and China CEO Peter Fleet blamed the automaker’s slow February sales in part on a “late Chinese New Year holiday,” resulting in fewer working days. “As we reposition our business in China, our key priorities for 2018 are to strengthen our core business, improve our operational fitness and accelerate our strategic shift to capitalize on emerging market opportunities.”

“This is an important year for us as we continue to focus on healthy and sustainable business growth in China,” Fleet continued. “This is not a short trip for us. We’re in it for the long haul.”

Sales for Changan Ford Automobile were down 27 percent to around 31,000 vehicles for the month of February, but the biggest loss of ground was reported by Jiangling Motor Corporation, whose sales slipped 39 percent to less than 13,000 vehicles.

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post #4 of 14 (permalink) Old 03-09-2018, 02:35 PM
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Re: Fomoco China 2018...

The aging fleet is suffering worldwide it seems.
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post #5 of 14 (permalink) Old 03-09-2018, 02:51 PM
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Re: Fomoco China 2018...

I guess we need to see the rest of the market numbers since all of Ford's partners are down significantly. But a market slide of 30% seems unlikely in the rest of China.

Ford has long struggled in China, especially compared to GM and VW. Part of it just might be that Ford wasn't that interested in the market because it's harder to turn a profit. Ford of China certainly has a bigger hill to climb than it did before. Ford is just a much slower moving global company very poorly positioned to develop for China, it doesn't iterate quickly or frequently which is why they've been especially vulnerable there. It's going to need to shift much more development to the region and spend much more time researching the market.

GM and VW really took off in China because they saw it as the Future worth investing, but Ford is usually only interested in today and would rather wait to find out what tomorrow looks like before betting on it. GM and VW obviously made the right bet, but hopefully it's not too late for Ford.
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post #6 of 14 (permalink) Old 03-10-2018, 03:33 PM
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Re: Fomoco China 2018...

Ford's China vehicle sales in February fall 30 percent year-on-year
Won't have new products for world's biggest car market until next year
Autoblog/REUTERS
- Norihiko Shirouzu - Mar 9th 2018


...bigger factor behind the sales slump was what Fleet and other company officials have described as the dearth of new or significantly redesigned car models in its product pipeline, a situation that has weighed on the company's business at least since early 2017.

Ford does not expect new products to start hitting the market in China until the first quarter of next year...

- - - - - - -background & analysis - - - - - - -

Ford overhauls China operations: 'Bear with us'
Detroit Free Press
- Phoebe Wall Howard - Feb. 15, 2018 | Updated


Ford is resetting its China operations, moving some workers back to the U.S. and hiring Chinese citizens who speak Mandarin and firmly grasp the culture and market.

After reporting an 18% year-over-year dip in China sales last month, the Dearborn-based automaker is urging investors to keep the faith as the company makes big changes following the exit of Ford China CEO Jason Luo after just five months.

In an exclusive telephone interview with the Free Press, Peter Fleet, president of Ford Asia Pacific, outlined specific product and staffing challenges and a plan designed to strengthen the company in the largest automotive market in the world.

“It’s going to be a little bit of a bumpy ride for Ford in China this year," he said. "The second half will improve. We have a very clear opportunity in front of us. Bear with us.”

Fleet acknowledged that the unexpected resignation of Luo, a longtime metro Detroit auto supplier executive who left for unexplained personal reasons, was a setback. Fleet said he is interviewing CEO China candidates and plans to make a hire by June...

...One major reason for Ford's sales dip in China is the fact that the company hasn’t released new products. The vehicle that will carry Ford into its new season will be unveiled at the Beijing Auto Show in mid-April. Sales aren't scheduled to begin until fall 2018.

“That would be relevant in any market but it’s super relevant in China,” Fleet said, noting that many customers may be new to Ford, new to car ownership or seeking a special second car.

"The key is, they’re not replacing an existing car. They’re likely looking for the newest, most exciting product. In China, you get a big uptick with a new product. And if you don’t have new product, you pay a little bit of a price for that.”

The Chinese news media spotlighted Ford in December 2017, when CEO Jim Hackett and Executive Chairman Bill Ford went to Shanghai to announce plans to build 50 new products in China by 2025 that include utility and electric vehicles tailored for Chinese customers. Building overseas keeps prices low and increases profit margin.

In preparation for upcoming launches, Fleet said he will reduce by 30% the company’s 500 or so “international service employees” in China. Ford generally rotates its staff for three-year stints in operations overseas. At this point, Ford is looking to replace a portion of its employees from the U.S. and other countries in sales and executive positions in China with Mandarin-speaking locals.

“We want to reflect the market,” said Fleet, who is originally from the UK. “Ford has always had local nationals leading the business in various parts of the world, and China should be no different. We’ve made huge investments to turbocharge our start in Chinese business. We brought in global leaders to run that business. Now as the business matures, we’re getting many more Chinese and Chinese-born leaders in positions of authority in the company.”...

...Today, Ford is aggressively working to recruit Chinese candidates for all levels of the company, Fleet said.

Finally, but significantly, Ford is hoping for regulatory approval in late 2018 on its small battery electric vehicles being built with joint venture partner Zotye... &

“We will start to assemble the first of our new products. We’re doing a lot of restructuring of our business in China,” Fleet said. “Perhaps the most significant is establishment of the national distribution. We’re changing our sales and marketing plan. Whereas today we have three or four different approaches to the market, depending on which joint venture builds the product or whether it’s imported, in the future we’ll have one distribution channel.”

Ford points to an overall strong business in China, where consumers bought nearly 1.2 million vehicles in 2017.

“I know sales are off a little bit for reasons we described,” Fleet said. "This is a business that’s already established in scale. We’re in a cycle where we can’t grow our sales right now. But very shortly, we’ll start to grow the business again. We expect that to start happening during the second half of the year.”

Wall Street was disappointed to see Ford report the 18% drop in Chinese sales in January. That followed news that for all of 2017, sales in China dipped 6% from 2016.

For comparison, General Motors reports consistent growth in China. GM headlined a financial report with "GM China Sales Top 4 Million Vehicles for First Time in 2017."

China matters.

“The Chinese market is now the largest in the world both in terms of vehicle volume and the total value of vehicles sold, and growth continues to outpace other global regions," said Kristin Dziczek, director of the Industry, Labor & Economics Group at the Center for Automotive Research in Ann Arbor. "Posting losses in China while the market is growing and everyone else is gaining sales is a very bad sign, and something Ford needs to turn around, and quick.”

Consumers purchased nearly 28.9 million vehicles in China in 2017, compared with about 17.2 million in the U.S.

“General Motors and Volkswagen were early movers in China, giving them some serious advantages over Ford,” said Dave Sullivan, product analysis manager at AutoPacific, Inc. “Ford needs to come up with what makes them unique in the market, just as the F-Series and commercial vehicles have been Ford's stronghold in the U.S.”

- - - - - - -
&
Quote:
Originally Posted by Bloggin View Post
Now I remember where I heard about Zotye before...
While China's Zotye has made a (bad) name for itself in Western press for ripping off designs like its Porsche Macan (SR8), Lambo Urus Concept and Audi Q3 clones, they also produce more original cars like the E200, a two-seater EV.
CarScoops/2017/09/Zotye E200 Electric Mini Car Spotted On Chinese Streets
And this is who Ford decided to get in bed with?? They already got caught cheating 3 times.

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post #7 of 14 (permalink) Old 03-10-2018, 09:18 PM
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Re: Fomoco China 2018...

Media.Ford.com | 2018-3-9 | Shanghai, China
FORD REPOSITIONS BUSINESS IN CHINA, FEBRUARY SALES DECLINE
page 2 of .Pdf (784kb)

Overall Ford Motor Company China sales totaled 47,483 vehicles in February, a 30 percent decline year over year. Key points include:0
• The year-to-date sales for Ford Motor Company in China totaled more than 123,000 units, a 23 percent decrease year over year.
• Monthly sales for Changan Ford Automobile (CAF) totaled more than 31,000 vehicles, down 27 percent compared to February last year.
• The year-to-date sales for CAF totaled more than 78,000 vehicles, down 28 percent compared to the same period in 2017.
• Jiangling Motor Corporation (JMC) sold nearly 13,000 vehicles in February, down 39 percent compared to February 2017.
• The year-to-date sales for JMC totaled more than 35,000 vehicles, down 14 percent compared to the same period in 2017.
• Monthly sales of Lincoln reached nearly 2,700 vehicles in February, a 9 percent decrease compared to February 2017.
• The year-to-date sales for Lincoln totaled nearly 7,700 vehicles, about flat year over year.

Click here to view the full news release and sales chart
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post #8 of 14 (permalink) Old 03-10-2018, 10:22 PM Thread Starter
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Re: Fomoco China 2018...

"The key is, they’re not replacing an existing car. They’re likely looking for the newest, most exciting product. In China, you get a big uptick with a new product. And if you don’t have new product, you pay a little bit of a price for that.”

This is the case in the US as well. A refresh or new trim levels does not equate to a NOT a new vehicle, contrary to what Ford thinks. It seems Ford is learning this the hard way.
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post #9 of 14 (permalink) Old 03-11-2018, 12:41 AM
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Re: Fomoco China 2018...

Ford needs to act and adapt faster.

In most of Asia-Pacific, Ford is relying heavily on the Ranger to keep them alive (with a little help from the Everest SUV and EcoSport to boost overall sales numbers in some Southeast Asian markets).

New "car" plans seem to have been placed on the backburner.
For those unfamiliar with the Southeast Asian market, the other popular segment besides pickups and SUVs are subcompact sedans.
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Last edited by AM222; 03-11-2018 at 12:55 AM.
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post #10 of 14 (permalink) Old 03-12-2018, 07:56 AM
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Re: Fomoco China 2018...

China is a disaster, too.

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