Re: Has Ford Overestimated Its Customersí Loyalty?
I guess that also confirms the sedan is dead in Ford's global portfolio as well. Their de-sedanning is more aggressive than I thought, it also makes it very permanent. It also puts into question the future of Focus & Fiesta, which I know Ford has openly said is unprofitable. I guess it's a good thing they invested in these products now and ride out the crossover transition and re-evaluate those products as needed. I think Ford just needs to replace their Focus/Fiesta volume with profitable vehicles before making any decisions on their future.
And hey, Ford just confirmed they have a compact truck coming...unless Ranger qualifies as compact truck?
Last edited by Assimilator; 08-29-2018 at 09:10 PM.