Customer surveys point out Ford's problem....
"Many Ford owners surveyed said they'll likely buy their next vehicle from one of Ford's rivals. Among Ford sedan owners, half said they would switch to a new or used car from another automaker for their next vehicle. Only 10 percent said they would get a new crossover or SUV from Ford; 5 percent said they'll get a Ford Mustang and 3 percent said they will drive a new Ford pickup."
Then actual consumer sales prove it...
"For example, 53 percent of owners who trade in a Ford Fusion already go to a different brand, according to Kelley Blue Book data."
Ford sees the same data, which is why Ford is going back to the decision making drawing board like I have said they needed to do over and again...
Ford forms new group to develop more profitable, competitive vehicles
"The automaker this week formed what it calls an Enterprise Product Line Management group to work with marketing, engineering, mobility and product development teams to overhaul the company's vehicle portfolio. The goal is to better study what customers want and build more profitable, competitive vehicles.
It's an approach Ford has taken with its most popular vehicle: the F-series pickup. The automaker also credits its leadership in commercial vehicles and sports cars to the same obsession with understanding its buyers' specific needs."
So Ford is finally going to start asking car, suv and crossover customers what they want, and just maybe offer that? It seems like this would have been something that would happen BEFORE deciding to kill off cars. But if this is actually the case, there is really nothing under those silhouettes, because Ford is just no trying to figure out what it should be. Which is a good thing. But it's clear to Ford that they are NOT going to be successful in moving sporty and agile sedan and hatch customers into big clumsy and expensive SUVs just to get more profits.