Mach1: help Ford do the right thing... - Page 6 - Ford Inside News Community
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post #51 of 70 (permalink) Old 05-16-2018, 05:49 AM
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Re: Mach1: help Ford do the right thing...

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Originally Posted by Bloggin View Post
This is not good.... They should be much further ahead than this. It's not like rocket science, and they don't have to reinvent the car, it's electric transportation. And seriously, are they just now getting feedback about what customers want AFTER they decided what customers want??? This does not offer much confidence in Fords idea of recreating the car/sedan based on that they think consumers want.

Seriously.....does Ford even have someone that looks at what they 'choose' to tell the press and look at how it 'can' be perceived by the public?? Ford's PR head, department needs to be fired.

Then there is this...

"If we have a singular mission now, it's to launch this car in 2020 and for it to be our best BEV vehicle.

That's their mission?? Their current EV is the ancient/refreshed Focus Electric offering less than 120 miles of range, so thats what the entire team has been challenged with surpassing? No focus on matching or surpassing what the competition is offering?? More like 'we will do the best that we can'....
Wow, how did you conclude all that from just a very random and small synopsis of a single mindset they are trying to foster? I would like a crystal ball like you have
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post #52 of 70 (permalink) Old 05-16-2018, 09:38 AM
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Re: Mach1: help Ford do the right thing...

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Originally Posted by 2b2 View Post
been driving me crazy[er] how Fomoco's been [afaik] swimming in profits
yet acting like they're broke


Ford is making decisions based on profits, not volume. It is not Ford acting like they are broke, they are heavily investing in the future. It is the speculative nature of Wall Street that cannot seem to grasp the fundamentals, and it seems most people cannottell true journalism from sensationalist, head-line grabbing buffoons who are paid per page hit.
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post #53 of 70 (permalink) Old 05-22-2018, 02:36 PM
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Re: Mach1: help Ford do the right thing...

in a rush - more later... ... ...now is later
WARNING: writer is still suffering from royalwedding overload - obviously

Ford Mach 1 EV crossover to spearhead new era for car maker
We have more details on Ford's first purpose-built EV which will hit the UK in early 2020

AutoCar.co.UK
- Julian Rendell - 22 May 2018
How we think Ford's future electric crossover could look

Ford is pressing ahead with its first all-new battery electric vehicle, a front-drive crossover – and it is committed to the Mondeo in Europe until the mid-2020s, despite last month's announcement that it is pulling out of the saloon and hatchback market in the US.

The all-electric crossover, dubbed Mach 1 in reference to its Mustang-derived styling features, has been confirmed as a globally engineered model to be revealed next year, with UK deliveries starting in 2020.

The crossover, codenamed CX430, will be built on the C2 platform used for the new Focus and has been in Ford’s product plan for several years.

Opinion: why Ford needs more crossovers

The CX430 [Maverick &or E1] will be additional to the Kuga and, since it is based on the front-wheel-drive C2 platform, it is expected to be conventional hatchback-like, with a slightly raised driving position.

Ford has identified ‘white paper’ models like the CX430 to replace saloons and hatches in its US line-up. Further crossovers with Mustang design cues and front-drive chassis are a strong possibility because they combine “the best attributes of cars and utilities, such as high ride height, space and versatility”.

Ford to ditch Fiesta and saloons from US line-up by 2020

If the vehicles are sized appropriately, European sales are likely.

Last month's news that Ford is dropping the Fiesta, Focus, Fusion and Taurus from its North American line-up came as a surprise.

The end of the Fiesta had been rumoured for some time, because fuel prices have dropped and the economy recovered, allowing US buyers to return to their preferred larger vehicles.

Decisions on the replacements for the Fusion and Taurus have been pending for a couple of years too. Ford’s new CEO, Jim Hackett, has acted decisively and made the announcement at a financial conference in the US, momentously ending Ford’s 110-year presence in the US passenger saloon market.

“We are committed to taking the appropriate actions to drive profitable growth and maximise the returns of our business over the long term,” said Hatchett...

...
In future, Ford strategy will revolve around an emerging-markets small car platform (Ka)
[ NOT mentioned in their aNNouncement = see quote below**]
, the C2 (Focus), a mid-sized SUV platform (Explorer), an electric car platform (Mach 1) and full-sized truck platform (F-Series).

The loss of production volume of the Fusion raises a question over the future of the Mondeo in Europe, because they share the same platform.

In the short to medium term, Ford Europe is understood to have mapped the future of the Mondeo to the mid-2020s, although the picture after that remains fluid.

“The Ford Mondeo remains a core part of our product line-up in Europe. We have upgrades coming for Mondeo later this year and Mondeo continues to deliver on its promise of great driving dynamics, leading technologies and competitive pricing,” Ford said in a statement.

Details of the autumn upgrade are understood to include a new 2.0-litre diesel engine, codenamed Panther, which will be EU6d-compliant for the new WLTP driving cycle, with its real-world emissions and fuel economy testing, plus a new interior and tweaks to the exterior styling.

The interior changes are tipped to include a new dashboard moulding incorporating the Fiesta/Focus-style infotainment system with a high-set tablet-style touchscreen.

However, to keep the Mondeo in production to the mid-2020s, Ford Europe will have to fund developments to keep up with legislation without the volume of the US Fusion to offset costs.

Analysts believe Ford Europe is prepared to do this for the next five to seven years, helped by a reasonable degree of financial stability, since it has been reliably profitable for the past two years and has had a strong start to 2018.

But the crunch will come around 2020-2022 when Ford Europe will have to decide whether to go it alone with its own Mondeo replacement.


At the Geneva motor show in March, Ford Europe boss Steve Armstrong told Autocar it was too early to consider the future of the Mondeo, although he conceded that the large saloon sector continues to shrink.

“We are constantly updating the car, from new transmission and engine options to a hybrid version and the Vignale trim. The interest is strong and we are a way off having to consider replacing it,” he said.

A lifeline for any new Mondeo is the Focus’s new C2 architecture, which is understood to be sufficiently flexible to allow multiple track widths, wheelbases and firewall heights. This allows a large variety of vehicles to be spun off a single component set, like Volkswagen’s adaptable front-wheel-drive MQB set-up.

High-cost items such as the electrical system and powertrains can be carried over from the Focus to the Mondeo. But justifying the unique development and tooling costs for a new body and interior and chassis tuning and certification costs will be a bigger challenge, as sales will be small. A planning volume of around 60,000 a year could be expected.

Ford’s component costs won’t be able to take advantage of the huge volume that rivals such as the VW Group can.

Ford’s sales volume in Europe of all hatchback models – the Ka, Fiesta, Focus and Mondeo – is forecast to be 520,000 units this year, plus a further 36,000 saloons. By the time Ford needs to make key investment decisions about the Mondeo, Ford’s hatchback volume is forecast to fall by another 40,000 units.

When the first Mondeo was launched in 1992, it contributed 350,000 units alone but was already on the slide to 250,000 for the Mk2 Mondeo in 2000.

VW can plan on a volume of all brand variants of the MQB A/B Polo/Golf/Passat of around five million.

At the key decision-making moment in 2021, Ford’s SUV sales are forecast by IHS Markit to have risen to nearly 400,000 units. That is key production volume for overall planning purposes but, in the decade from 2011 to 2021, Ford Europe’s ratio of hatchback to SUV sales will have moved from 10:1 in favour of hatchbacks to just about an equal split of 1:1, reflecting the huge increase in popularity of SUVs.

Given the continuing slide in sales of volume-brand large saloons and hatchbacks, and the rise in popularity of SUVs, it is hard to see market demand for the Mondeo providing sufficient volume to keep the nameplate alive.

One possible conclusion is that Ford Europe ideally needs to find a partner to share volume on future hatchback developments to maintain a presence with all nameplates in the European market.

Bronco set for comeback in 2020
While Ford is betting on its upcoming electric car, it’s also bringing back a famous name, the Bronco, to reinvigorate its SUV line-up.

The original Bronco arrived in 1966 and become an iconic model for Ford but was withdrawn in 1996. The last we saw of the Bronco was a concept shown in 2004.

But last year, Ford said the name would return on a global SUV in 2020. It will take on the Jeep Compass and be more rugged than Ford’s current mainstream SUVs as the firm bids to reclaim the off-road market.

**
Quote:
Originally Posted by ** View Post
synthesizing
the 5 (FIVE*) platforms
Holy Grail C2 F-Awd = not-in-US-backyard? euro drivetrains
• Body-on-frame TRUCK/Suv
• Unibody VANs
• Unibody Rwd PASSENGER vehicles/vehicuvs = Mustang/Aviator
Electric car < CAR!(s?)

? Ranger/Everest/Bronco???*

page9^ Ford Uncovered Press Kit Pdf 91mb/54pages


it's looking like cD6 *IS* S650 & vice-versa
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post #54 of 70 (permalink) Old 05-22-2018, 06:22 PM
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Re: Mach1: help Ford do the right thing...

Quote:
Originally Posted by 2b2 View Post
Interesting article. But it seems all the projections about the profitability and sales of cars, crossovers, SUVs and Trucks are based on what the automative landscape looks like today as it relates to ICE vs EVs. What they don't seem to be taking into account is the lower cost of designing, manufacturing, and distributing EVs vs ICE vehicles. Each automaker has already spoken about this touting the major cost saving advantages of going EV. Which would indicate that EVs can not only be more profitable from a production standpoint than ICE anything at higher volumes, but upgrades just bring more profitability.

I guess it's just which automaker gets their production up to volume dictates who brings in more profits early on. Tesla is set to be the first, with VW Group chasing the crown, with the Nissan Group being ahead of the rest of the industry.

And what's freaking out the industry leaders is that consumers go with whats new, and an EV next to an ICE comparable model. Sedan vs sedan at a comparable optioned price...the EV will win every time. This is why Tesla Model 3 is benchmarked against 3-Series. Electric is just so much better better.
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post #55 of 70 (permalink) Old 05-22-2018, 06:31 PM
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Re: Mach1: help Ford do the right thing...

Quote:
Originally Posted by Bloggin View Post
Interesting article. But it seems all the projections about the profitability and sales of cars, crossovers, SUVs and Trucks are based on what the automative landscape looks like today as it relates to ICE vs EVs. What they don't seem to be taking into account is the lower cost of designing, manufacturing, and distributing EVs vs ICE vehicles. Each automaker has already spoken about this touting the major cost saving advantages of going EV. Which would indicate that EVs can not only be more profitable from a production standpoint than ICE anything at higher volumes, but upgrades just bring more profitability.

I guess it's just which automaker gets their production up to volume dictates who brings in more profits early on. Tesla is set to be the first, with VW Group chasing the crown, with the Nissan Group being ahead of the rest of the industry.

And what's freaking out the industry leaders is that consumers go with whats new, and an EV next to an ICE comparable model. Sedan vs sedan at a comparable optioned price...the EV will win every time. This is why Tesla Model 3 is benchmarked against 3-Series. Electric is just so much better better.

Given that no EV program has yet proven to be profitable and Tesla has been a cosmic-level money pit thus far...the EV has yet to win in any meaningful fashion.
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post #56 of 70 (permalink) Old 05-22-2018, 06:43 PM
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Re: Mach1: help Ford do the right thing...

Quote:
Originally Posted by 2b2 View Post
in a rush - more later... ... ...now is later
WARNING: writer is still suffering from royalwedding overload - obviously

Ford Mach 1 EV crossover to spearhead new era for car maker
We have more details on Ford's first purpose-built EV which will hit the UK in early 2020

AutoCar.co.UK
- Julian Rendell - 22 May 2018
How we think Ford's future electric crossover could look

Ford is pressing ahead with its first all-new battery electric vehicle, a front-drive crossover – and it is committed to the Mondeo in Europe until the mid-2020s, despite last month's announcement that it is pulling out of the saloon and hatchback market in the US.

The all-electric crossover, dubbed Mach 1 in reference to its Mustang-derived styling features, has been confirmed as a globally engineered model to be revealed next year, with UK deliveries starting in 2020.

The crossover, codenamed CX430, will be built on the C2 platform used for the new Focus and has been in Ford’s product plan for several years.

Opinion: why Ford needs more crossovers

The CX430 [Maverick &or E1] will be additional to the Kuga and, since it is based on the front-wheel-drive C2 platform, it is expected to be conventional hatchback-like, with a slightly raised driving position.

Ford has identified ‘white paper’ models like the CX430 to replace saloons and hatches in its US line-up. Further crossovers with Mustang design cues and front-drive chassis are a strong possibility because they combine “the best attributes of cars and utilities, such as high ride height, space and versatility”.

Ford to ditch Fiesta and saloons from US line-up by 2020

If the vehicles are sized appropriately, European sales are likely.

Last month's news that Ford is dropping the Fiesta, Focus, Fusion and Taurus from its North American line-up came as a surprise.

The end of the Fiesta had been rumoured for some time, because fuel prices have dropped and the economy recovered, allowing US buyers to return to their preferred larger vehicles.

Decisions on the replacements for the Fusion and Taurus have been pending for a couple of years too. Ford’s new CEO, Jim Hackett, has acted decisively and made the announcement at a financial conference in the US, momentously ending Ford’s 110-year presence in the US passenger saloon market.

“We are committed to taking the appropriate actions to drive profitable growth and maximise the returns of our business over the long term,” said Hatchett...

...
In future, Ford strategy will revolve around an emerging-markets small car platform (Ka)
[ NOT mentioned in their aNNouncement = see quote below**]
, the C2 (Focus), a mid-sized SUV platform (Explorer), an electric car platform (Mach 1) and full-sized truck platform (F-Series).

The loss of production volume of the Fusion raises a question over the future of the Mondeo in Europe, because they share the same platform.

In the short to medium term, Ford Europe is understood to have mapped the future of the Mondeo to the mid-2020s, although the picture after that remains fluid.

“The Ford Mondeo remains a core part of our product line-up in Europe. We have upgrades coming for Mondeo later this year and Mondeo continues to deliver on its promise of great driving dynamics, leading technologies and competitive pricing,” Ford said in a statement.

Details of the autumn upgrade are understood to include a new 2.0-litre diesel engine, codenamed Panther, which will be EU6d-compliant for the new WLTP driving cycle, with its real-world emissions and fuel economy testing, plus a new interior and tweaks to the exterior styling.

The interior changes are tipped to include a new dashboard moulding incorporating the Fiesta/Focus-style infotainment system with a high-set tablet-style touchscreen.

However, to keep the Mondeo in production to the mid-2020s, Ford Europe will have to fund developments to keep up with legislation without the volume of the US Fusion to offset costs.

Analysts believe Ford Europe is prepared to do this for the next five to seven years, helped by a reasonable degree of financial stability, since it has been reliably profitable for the past two years and has had a strong start to 2018.

But the crunch will come around 2020-2022 when Ford Europe will have to decide whether to go it alone with its own Mondeo replacement.


At the Geneva motor show in March, Ford Europe boss Steve Armstrong told Autocar it was too early to consider the future of the Mondeo, although he conceded that the large saloon sector continues to shrink.

“We are constantly updating the car, from new transmission and engine options to a hybrid version and the Vignale trim. The interest is strong and we are a way off having to consider replacing it,” he said.

A lifeline for any new Mondeo is the Focus’s new C2 architecture, which is understood to be sufficiently flexible to allow multiple track widths, wheelbases and firewall heights. This allows a large variety of vehicles to be spun off a single component set, like Volkswagen’s adaptable front-wheel-drive MQB set-up.

High-cost items such as the electrical system and powertrains can be carried over from the Focus to the Mondeo. But justifying the unique development and tooling costs for a new body and interior and chassis tuning and certification costs will be a bigger challenge, as sales will be small. A planning volume of around 60,000 a year could be expected.

Ford’s component costs won’t be able to take advantage of the huge volume that rivals such as the VW Group can.

Ford’s sales volume in Europe of all hatchback models – the Ka, Fiesta, Focus and Mondeo – is forecast to be 520,000 units this year, plus a further 36,000 saloons. By the time Ford needs to make key investment decisions about the Mondeo, Ford’s hatchback volume is forecast to fall by another 40,000 units.

When the first Mondeo was launched in 1992, it contributed 350,000 units alone but was already on the slide to 250,000 for the Mk2 Mondeo in 2000.

VW can plan on a volume of all brand variants of the MQB A/B Polo/Golf/Passat of around five million.

At the key decision-making moment in 2021, Ford’s SUV sales are forecast by IHS Markit to have risen to nearly 400,000 units. That is key production volume for overall planning purposes but, in the decade from 2011 to 2021, Ford Europe’s ratio of hatchback to SUV sales will have moved from 10:1 in favour of hatchbacks to just about an equal split of 1:1, reflecting the huge increase in popularity of SUVs.

Given the continuing slide in sales of volume-brand large saloons and hatchbacks, and the rise in popularity of SUVs, it is hard to see market demand for the Mondeo providing sufficient volume to keep the nameplate alive.

One possible conclusion is that Ford Europe ideally needs to find a partner to share volume on future hatchback developments to maintain a presence with all nameplates in the European market.

Bronco set for comeback in 2020
While Ford is betting on its upcoming electric car, it’s also bringing back a famous name, the Bronco, to reinvigorate its SUV line-up.

The original Bronco arrived in 1966 and become an iconic model for Ford but was withdrawn in 1996. The last we saw of the Bronco was a concept shown in 2004.

But last year, Ford said the name would return on a global SUV in 2020. It will take on the Jeep Compass and be more rugged than Ford’s current mainstream SUVs as the firm bids to reclaim the off-road market.

**
Lot of new information:

1- Mach 1 will be builded on the new Focus platform (FWD Architecture), and will be a global proyect/product.
2- Mach 1 size will be the same as the Escape/Kuga, but in form of a hatch with rised suspension.
3- Mondeo will continue in Europe. The information from the insider from Europe here at FIN is true. Maybe that new Mondeo will share the body with the MKZ replacement.
4- The next Mondeo could be based on the FWD architecture
5- The Mondeo will be redesigned next year, with an important interior upgrade. Is a shame the Fusion will not receive the same treatment.
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post #57 of 70 (permalink) Old 05-22-2018, 06:49 PM
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Re: Mach1: help Ford do the right thing...

Quote:
Originally Posted by Bloggin View Post
Interesting article. But it seems all the projections about the profitability and sales of cars, crossovers, SUVs and Trucks are based on what the automative landscape looks like today as it relates to ICE vs EVs. What they don't seem to be taking into account is the lower cost of designing, manufacturing, and distributing EVs vs ICE vehicles. Each automaker has already spoken about this touting the major cost saving advantages of going EV. Which would indicate that EVs can not only be more profitable from a production standpoint than ICE anything at higher volumes, but upgrades just bring more profitability.

I guess it's just which automaker gets their production up to volume dictates who brings in more profits early on. Tesla is set to be the first, with VW Group chasing the crown, with the Nissan Group being ahead of the rest of the industry.

And what's freaking out the industry leaders is that consumers go with whats new, and an EV next to an ICE comparable model. Sedan vs sedan at a comparable optioned price...the EV will win every time. This is why Tesla Model 3 is benchmarked against 3-Series. Electric is just so much better better.

EVs are not profitable. EVs are not profitable. No matter how much you like EVs. EVs are not profitable. Yet.


And Tesla is losing money. A lot of money. And will be out of cash before the end of 2018.
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post #58 of 70 (permalink) Old 05-22-2018, 07:17 PM
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Re: Mach1: help Ford do the right thing...

Quote:
Originally Posted by falcon lover View Post
Lot of new MIS-information:

1- Mach 1 will be builded on the new Focus platform (FWD Architecture), and will be a global proyect/product.
2- Mach 1 size will be the same as the Escape/Kuga, but in form of a hatch with rised suspension.
3- ...Maybe that new Mondeo will share the body with the MKZ replacement.
4- The next Mondeo could be based on the FWD architecture
5- The Mondeo will be redesigned next year, with an important interior upgrade. Is a shame the Fusion will not receive the same treatment.
sorry
1- NO - remember Mustang & Explorer will both be cD6, why not Mach1?
2- NO - Mustang 188.3"/107.1"; think larger not smaller
3- ...NO - Z²-w.i.c will be cD6
4- The next Mondeo could continue to be based on the FWD architecture
5- NO - just an update - the CD4 platform is DEAD

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Last edited by 2b2; 05-22-2018 at 07:32 PM.
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post #59 of 70 (permalink) Old 05-22-2018, 07:37 PM
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Re: Mach1: help Ford do the right thing...

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Originally Posted by 2b2 View Post
sorry
1- NO - remember Mustang & Explorer will both be cD6, why not Mach1?
2- NO - Mustang 188.3"/107.1"; think larger not smaller
3- ...NO Z² will be cD6
4- The next Mondeo could continue to be based on the FWD architecture
5-NO - just an update - the CD4 platform is DEAD

1- Other magazines put the same information: the Mach 1 is a tall hatch based on the new Focus FwD architecture
2- The Mach 1 is the other compact crossover around the same size of the Escape/Kuga . The dead of the C-Max make a hole that everybody know will be filled by a new vehicle. This vehicle is the Mach 1
3- The next Z could be based on the RWD architecture (D6) or FWD architecture (Focus) sharing the body with the European Mondeo.
4- The next Mondeo could be based on a new FWD architecture, an extended version of the new Focus platform
5- A big update with a new interior... just what the American Fusion desperately need...
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post #60 of 70 (permalink) Old 05-22-2018, 07:41 PM
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Re: Mach1: help Ford do the right thing...

^ we'll see
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