Ford Inside News Community - Reply to Topic
Thread: Johan De Nysschen out at Cadillac effective immediately Reply to Thread
Send Trackbacks to (Separate multiple URLs with spaces) :
Post Icons
You may choose an icon for your message from the following list:

Register Now

In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


  Additional Options
Miscellaneous Options

  Topic Review (Newest First)
04-25-2018 06:50 PM
Re: Johan De Nysschen out at Cadillac effective immediately

Originally Posted by Andrew L View Post
The folks over at GMI are extremely against bringing back names to Cadillac for some reason.
The threads I've been reading there have been non stop talk about Seville, Deville, Brougham, and Fleetwood....
04-25-2018 04:35 PM
Andrew L
Re: Johan De Nysschen out at Cadillac effective immediately

The folks over at GMI are extremely against bringing back names to Cadillac for some reason.
04-25-2018 03:04 AM
not worth more than the link
Where does Cadillac go from here
04-24-2018 09:21 PM
Re: Oh NO..............

GM lacks vision for what Cadillac should become
Detroit Free Press
- Mark Phelan - April 24, 2018 | Updated

Building great cars is not necessarily the same thing as building successful cars.

Just ask former Cadillac boss Johan de Nysschen.

Most of the vehicles Caddy sells today are as good or better as anything other luxury brands offer. The brand just introduced a breakthrough technology: Super Cruise, a major step toward safe self-driving cars.

Despite that, Cadillac’s U.S. sales are unimpressive, declining steadily since before de Nysschen took the helm in mid-2014. The brand has been unable to generate buzz, largely because General Motors repeatedly misread where the market is headed and what luxury buyers want.

That’s the Cadillac Conundrum: It sells great vehicles, but not in the segments customers crave.

Expect GM to use the leadership change to obscure a more basic problem: a lack of vision for what the brand should become. De Nysschen, who left GM abruptly last week over “philosophical differences,” will probably get a lot of the blame.

He’s an easy target. De Nysschen arrived after an undistinguished stint running Nissan’s Infiniti luxury brand and was immediately associated with the silly decision to relocate Cadillac HQ to New York, a boondoggle GM committed to before hiring him.

In many ways, de Nysschen was exactly what Cadillac needed, but he mixed with GM’s culture like oil and water. The lanky South African was flamboyant, loved the spotlight, stepped on other executives’ toes and talked freely about product plans to obscure the fact that Cadillac’s model line was cadaverously thin compared with other global luxury brands...

...After four years on the job, de Nysschen was about to see the fruit of his labors. Instead, GM threw Cadillac back into turmoil by ousting him just before the flood of new vehicles de Nysschen kept promising arrives.

Cadillac will look better this time next year, for reasons that have nothing to do with de Nysschen’s departure or new brand boss Steve Carlisle’s arrival.

A new version of Cadillac’s strongest and most profitable vehicle, the Escalade SUV, arrives in 2019. The brand will finally launch a compact SUV this year, when the XT4 belatedly gets it into one of the market’s hottest segments. A bigger SUV to competes with hotties like the Volvo XC90 and Audi Q7 should debut early in 2019. It’s expected to be called the XT6 or 7.

Don’t be fooled, though, the coming bump in sales does not mean GM has remedied the blind spot in Cadillac product planning. The new Escalade, XT4 and three-row XT-whatever will give Cadillac three of a kind, a strong hand but not a winner. Cadillac needs a royal flush, five or more products that anticipate what buyers want, and surprise them with more than they expected.

GM must create an exciting vision for its luxury brand.

Changing brand bosses and moving brand HQ from Detroit to New York — and soon, I expect, back, a move that will only create more turmoil and waste time — won’t do that.

Johan de Nysschen was not the problem. Getting rid of him won’t be the answer.

04-21-2018 07:15 AM
YoungLS I think De Nysschen was just at the right place and time when it comes to Audi, his track record after has been horrible. VW/Audi already had a plan in place they just needed it to be executed properly. It’s funny how Lincoln is looking more like Audi in the late 90s early 2000s by doing a gradual improvement to products, while Cadillac has became more like Infiniti. Despite their good products neither are gaining ground in their market and think it’s because the product didn’t grow with their current customers. Lincoln will be able to raise their prices because the customers will experience how impressive the current cars are at their price, so when the next generation rolls around the price increases won’t be unexpected. What they need is a new design direction immediately I’m tired of that weak falling body line they’ve been doing since 1999 and branch out from the vertical lights.
04-21-2018 12:24 AM
Oh NO..............

I stumbled into GMi and...

Road&Track - BOB LUTZ - APR 19, 2018
Why Johan de Nysschen Failed at Cadillac
Auto industry titan Bob Lutz weighs in on what de Nysschen wanted to do at Cadillac, and why General Motors might not have wanted to cooperate

It seemed like a perfect, if unconventional, solution: Appoint a newcomer, not tied to decades-long immersion in the General Motors culture‎, to head the renascent Cadillac brand. The fact that he had successfully led Audi and Infiniti provided him with a knowledge of the multiple challenges faced by the so-called "second tier" luxury brands struggling for enhanced status.

A major Cadillac problem, instantly recognized by the newly-appointed Johan de Nysschen upon his arrival in 2014, was that it was seen as a "discount luxury brand." Cadillac, despite the uncontested excellence of its cars, and after a multi-billion-dollar investment in sophisticated rear-wheel drive architectures, had trouble competing with Mercedes and BMW in the retail arena. Cadillac's domain was fleet sales, daily rental and heavily-subsidized lease rates. These practices, while producing volume and throughput for dealers, severely damaged the value of used Cadillacs. De Nysschen addressed that by reducing daily rental sales and instituting more realistic lease rates. Sales in North America began to sink almost immediately. If sufficient corporate patience was provided, the plan would, in a few years, wipe out the "discount" image, improve residual values, and help the brand regain respectability.

Alas, it was not to happen. News of plummeting sales destroyed reputation faster than sound sales practices could improve it. Struggles with the dealer body over factory-mandated showroom upgrades introduced friction. Bold new marketing thrusts such as Book by Cadillac (pay a monthy fee, then order up any Cadillac model as needed) never got traction. Expensive advertising campaigns showing emaciated, scraggly-bearded, tight-jacketed metrosexuals posed in rain-drenched back alleys, urging the viewer to Dare Greatly—at what?—flopped miserably. Moving the brand headquarters to New York City, always a bit of a mystery to me, was of little reputational value, but served to distance the Cadillac marketing people from GM's powerful Detroit-based planning and product development groups.

What was the deciding factor in de Nysschen's departure? I doubt that there was a single, explosive event. Like a bad marriage, there came a point when both sides saw it was never going to work. Johan was never going to get the "pure Cadillac" crossover-heavy product line he and his dealers felt he needed. The GM organization is not prone to doubling down on unprofitable ventures that show no signs of imminent recovery. GM's powerful Detroit-based planning and product development organization never really relinquished their tight grip on design and portfolio decisions‎. Perhaps they trusted their experience, data and instincts more than they trusted a bunch of effete East Coast marketing genii. Outgunned by the bulletproof reputations of the Germans, the onslaught of competitor crossovers, the relative failure of the new Cadillac sedans, the lack of traction of marketing initiatives and the steadily-sinking profitability of the brand, circumstances conspired to lead everyone concerned to one conclusion—let's end it.

Divorce is sad. Cadillacs are superb. De Nysschen is a brilliant executive and leader. But he ran out of corporate patience, and vice-versa. No one, and everyone, is to blame.

04-20-2018 08:59 PM
Re: Johan De Nysschen out at Cadillac effective immediately

seen on Chris Doane's facebook...

"...This is coming from Pinnacle more than anything (or so it seems). Which is truly aggravating. It means the bad dealers won.

Also, getting rid of someone who is trying to make aggressive but patient changes, for someone looking to “take it back to basics” is not a good thing.

I will tell you, none of the dealerships knew this was coming, and for those of us that believed in the changes we were being asked to make, this is bad news."
may as well post De Nysschen's answer from BON post of old WSJ article

"In the U.S., the focus is not on growth. If you achieve sales results without looking at the quality of the business, it’s not sustainable. Three or four years ago, Cadillac incentive spending was significantly above the luxury average. We had to instill this discipline. If in the near term it means that we have to walk away from some volume, then so be it."
04-19-2018 02:13 PM
Re: Johan De Nysschen out at Cadillac effective immediately

Originally Posted by falcon lover View Post
The origin of the crisis and Nysschen resignation:

1- New Navigator, the best big luxury SUV (unanimously acclaimed)
2- Navigator is selling like hot cakes at a stratospheric price
3- GM board want to sell the Escalade at discount to keep the customers
4- Nysschen doesnt want to sell Cadillacs with discounts to mantain residual value and image (this is not new, this is the origin the Cadillacs selling so little)
5- GM board insist on selling the Escalade with discounts
6- Nysschen resignation

& I was just reminded elsewhere about:
Cadillac President Confirms New Halo Model That Will “Stun The World” @ NYC

anyone think that'll still happen??
04-19-2018 01:31 PM
Re: Johan De Nysschen out at Cadillac effective immediately

imho, either factor [or more] can sabotage sales / ie everything has to work together
04-19-2018 10:43 AM
Re: Johan De Nysschen out at Cadillac effective immediately

Johan seemed to think that image matters more than the product, and he allocated resources accordingly. I've always been of the opinion that if you have the right product, the image will take care of itself. 4 years in, Cadillac still doesn't have the right product, and their identity is more confused than ever. Yes, dynamically their sedans are competitive, but Cadillac customers never asked for canyon-carvers. Strong XTS sales are proof of that.
This thread has more than 10 replies. Click here to review the whole thread.

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

For the best viewing experience please update your browser to Google Chrome