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  Topic Review (Newest First)
01-30-2017 05:32 PM
rmc523
Re: China: Lincoln Expanding Sales Market

Quote:
Originally Posted by 2b2 View Post
^ oh even just the locationLocationLOCATION of the Experience-store

( sorry, at first hit edit instead of quote )
I guess.....but they're not an actual dealer, so it's not like they're competing with said dealers. It'd just be an "experience" store to check out the vehicles. No discussion of purchase, no inventory, etc. - just have a store with two or 3 vehicles in it for people to look at, with a few employees to answer questions and as I said before, direct interested people toward an appropriate dealer. It'd just be another step in reinventing the brand's image to the general public, where they could see the brand's product, and that they're not your grandfather's old Town Car.
01-30-2017 05:22 PM
2b2
Re: China: Lincoln Expanding Sales Market

^ oh even just the locationLocationLOCATION of the Experience-store

( sorry, at first hit edit instead of quote )
01-30-2017 03:37 PM
rmc523
Re: China: Lincoln Expanding Sales Market

Quote:
Originally Posted by 2b2 View Post

yeahBUT, I can see dealers raising a stink about favoritism - esp the worseR dealers

Favoritism how? Because the mall store would direct people to one dealer over the other?

I just mean the store would be there, and would tell the potential customer "oh we have dealer X, Y, and Z in this area that you can go visit to go on a test drive and purchase," not directing them to one specific dealer (I mean unless the customer says "I live here, which dealer is closest?").
01-28-2017 11:34 AM
Andrew L
Re: China: Lincoln Expanding Sales Market

Quote:
Originally Posted by jpd80 View Post
Shoot, even hybrid MKZ and Continental would be a start, maybe even energi versions?
A much better option than diesel.
There is a Hybrid MKZ I own one
01-27-2017 09:58 PM
2b2
Re: China: Lincoln Expanding Sales Market

Quote:
Originally Posted by 2b2 View Post
...offer EVERY DriveTrain That FITS...
Quote:
Originally Posted by jpd80 View Post
Shoot, even hybrid MKZ and Continental would be a start, maybe even energi versions?
A much better option than diesel.
well, the Z has a Hybrid &but since Fusion ALSO has an Energi, can't see why they doN'T do a MKZ-ENergi
but reallyREALLY would like to a Conti Plug-In!...MAX-battery!! ...if not also a BEV

Quote:
Originally Posted by rmc523 View Post
I wouldn't mind seeing more Lincoln-branded Tesla-esque "stores" in various malls around the country here in the States...
...No sales procedure or vehicle inventory at the store - if they're truly an interested potential customer, you could hand them a brochure, and then direct them to a local dealer.
yeahBUT, I can see dealers raising a stink about favoritism - esp the worseR dealers

01-27-2017 04:16 AM
jpd80
Re: China: Lincoln Expanding Sales Market

Shoot, even hybrid MKZ and Continental would be a start, maybe even energi versions?
A much better option than diesel.
01-26-2017 04:31 PM
rmc523
Re: China: Lincoln Expanding Sales Market

I wouldn't mind seeing more Lincoln-branded Tesla-esque "stores" in various malls around the country here in the States.....I think they're doing this with the Lincoln Lounges, no? The Telsa store is always packed in the mall its in down here; it'd be interesting to see Lincoln have a mini store with a Continental, MKX, and (new) Navigator parked in there for shoppers to explore while at the mall - just as a different way to create some interest in the brand and introduce people to the new Lincoln. No sales procedure or vehicle inventory at the store - if they're truly an interested potential customer, you could hand them a brochure, and then direct them to a local dealer.
01-25-2017 09:43 PM
2b2
Re: China: Lincoln Expanding Sales Market

deliberately down-playing a recent article because IMHO they miss the point of How Much Lincoln accomplished in 2016
Lincoln ... Retail expansion will be less aggressive this year
AutomotiveNews(ish)

Michael Martinez - January 23, 2017

...Ford Motor Co.'s luxury brand exceeded its target by totaling 65 dealerships in dozens of Chinese cities by the end of last year. That's up from about 30 stores in the world's largest car market in 2015...
...Galhotra declined to say how many dealerships he wants in China by year end, but noted that the brand has reached most major cities, and is now focusing on smaller urban areas.
Lincoln's 65 dealerships helped it sell 32,558 vehicles there last year, triple the amount it sold a year earlier...

Quote:
Originally Posted by Bloggin View Post
...At the end of 2016, Lincoln had 65 showrooms and 7 so-called “branches,” a smaller version of an official dealership, generally located in central business districts.

This year it will add 15 stores to bring the showroom number to 80 and add 13 branches to bring the number of branches to 20...
Quote:
Originally Posted by jpd80 View Post
I like this, those branches will get the job done without the major infrastructure needed for main dealerships.
I wonder if word of mouth and more actual presence in the market will increase sales just as quickly this year..

I have a very good feeling about the Chinese embracing the Continental....
01-12-2017 02:09 AM
jpd80
Re: China: Lincoln Expanding Sales Market

Quote:
At the end of 2016, Lincoln had 65 showrooms and 7 so-called “branches,” a smaller version of an official dealership, generally located in central business districts.

This year it will add 15 stores to bring the showroom number to 80 and add 13 branches to bring the number of branches to 20.
I like this, those branches will get the job done without the major infrastructure needed for main dealerships.
I wonder if word of mouth and more actual presence in the market will increase sales just as quickly this year..

I have a very good feeling about the Chinese embracing the Continental....
01-12-2017 01:47 AM
2b2
Re: China: Lincoln Expanding Sales Market

Quote:
Originally Posted by Bloggin View Post
...Lincoln has closely monitored trends in the Chinese auto market in its planning and will offer new models specifically tailored for it, which might include alternative-energy vehicles...
bet China won't have to settle for JUST an ORDINARY HYBRID


Quote:
Originally Posted by Bloggin View Post
...Lincoln China president Amy Marentic said last year it was considering local production of its cars in its second-largest market after North America...
...Lincoln-branded vehicles range in price from 300,000 to 1 million yuan. Lin says his marketing strategy for China is best described as “one-size-fits-one”, to show that it is determined to offer individualised products and services to different customer groups...
...“High-end cars grew at a pace twice or even triple that of the overall market,” said Yale Zhang, managing director of industry researcher, Automotive Foresight.
“Local production would certainly give Lincoln another boost, to tap the mainland market in its efforts to compete against other luxury brands,” added Zhang...
imho
when/IF they get to building vehicles in China, bet they'll offer EVERY DriveTrain That FITS in EVERY Model
compact-to-medium: 1.0 3cyl to largest v6
medium-to-large: 1.5 3cyl to new/small v8-Turbo
& ALL with electrification OnTop of those engines + pure BEVs

hmm... ...actually sounds like a LUXury Brand

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