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  Topic Review (Newest First)
08-24-2018 10:58 AM
Logans Run
Re: Lincoln Push Stand Alone Dealerships

Quote:
Originally Posted by badhac View Post
I think the stand alone dealership is a good idea. Have the showrooms be more upscale and inviting to the customer. Also makes it easier to offer a more tailored experience to the luxury buyer. I think Lincoln is getting very close to having the correct products, it's the rest of the tangibles that need to be in place.
I agree. The Ford dealer nearest to me is not in the best neighborhood. They bought out a Lincoln dealership in a better neighborhood, and combined the two in the Ford dealership. Now, it is too crowded, parking is terrible, the service entrance is shared, and used cars take up too much of the most visable outside display area. Lincoln (and Ford) deserve so much better.
08-23-2018 10:35 AM
rmc523
Re: Lincoln Push Stand Alone Dealerships

Quote:
Originally Posted by AllenLincoln93 View Post
I think is very important to the prestige of the brand. Stand alone or premier dealerships are night and day compared to combined dealerships. I'm used to visiting the gorgeous Galpin Premier Collection showroom in Van Nuys, which is a giant showroom that features Lincoln/Black Label, Jaguar, Volvo, Aston Martin, and Lotus. So in that sense, having Lincoln in the same showroom as other luxury brands is fantastic and the only exception I'd like made, Galpin did a great job. Otherwise, when I visit other combo Ford/Lincoln dealers in LA, it's truly depressing seeing Lincoln almost always in a little corner of the showroom or mixed in randomly with Ford products.

How would you guys feel about Lincoln opening up more Lincoln Experience Centers? I think having a few smaller ones in malls (similar to what Tesla has) would be great.
I don't think you want to overdo those, but I do think they'd be good to add more - show people that it's not the same old Lincoln.
08-23-2018 02:22 AM
Falc'man
Re: Lincoln Push Stand Alone Dealerships

No longer will people walk in to inspect a Lincoln and then walk over to see the much cheaper, well equipped Ford.
08-22-2018 07:09 PM
AllenLincoln93
Re: Lincoln Push Stand Alone Dealerships

I think is very important to the prestige of the brand. Stand alone or premier dealerships are night and day compared to combined dealerships. I'm used to visiting the gorgeous Galpin Premier Collection showroom in Van Nuys, which is a giant showroom that features Lincoln/Black Label, Jaguar, Volvo, Aston Martin, and Lotus. So in that sense, having Lincoln in the same showroom as other luxury brands is fantastic and the only exception I'd like made, Galpin did a great job. Otherwise, when I visit other combo Ford/Lincoln dealers in LA, it's truly depressing seeing Lincoln almost always in a little corner of the showroom or mixed in randomly with Ford products.

How would you guys feel about Lincoln opening up more Lincoln Experience Centers? I think having a few smaller ones in malls (similar to what Tesla has) would be great.
08-16-2018 02:50 PM
joseodiaga4
Re: Lincoln Push Stand Alone Dealerships

Quote:
Originally Posted by Bloggin View Post


Marketing confusion?? I think that even in the combined dealerships, there should be a rule that has only Lincolns parking on the Lincoln side, under the Lincoln brand.
agree.

The stand-alone dealerships are a good idea.
08-16-2018 02:43 PM
badhac
Re: Lincoln Push Stand Alone Dealerships

I think the stand alone dealership is a good idea. Have the showrooms be more upscale and inviting to the customer. Also makes it easier to offer a more tailored experience to the luxury buyer. I think Lincoln is getting very close to having the correct products, it's the rest of the tangibles that need to be in place.
08-15-2018 10:34 PM
Bloggin
Re: Lincoln Push Stand Alone Dealerships



Marketing confusion?? I think that even in the combined dealerships, there should be a rule that has only Lincolns parking on the Lincoln side, under the Lincoln brand.
08-14-2018 12:23 PM
rmc523
Re: Lincoln Push Stand Alone Dealerships

Quote:
Originally Posted by glyphics View Post
WOW!! Finally we have heard from Lincoln management spokespersons. This is a refreshing evolution of Ford's recent policy announcements/statements/presentations.

As for the stand-alone dealership push? It's about time but it couldn't come before there was a product push. Thank you Navigator. Thank you Aviator. And maybe -- hopefully -- these executives know something about Lincoln product plans going forward than I do.
Execs meaning dealer ones? yes, they get to see things before we do.
08-13-2018 05:44 PM
glyphics
Re: Lincoln Push Stand Alone Dealerships

WOW!! Finally we have heard from Lincoln management spokespersons. This is a refreshing evolution of Ford's recent policy announcements/statements/presentations.

As for the stand-alone dealership push? It's about time but it couldn't come before there was a product push. Thank you Navigator. Thank you Aviator. And maybe -- hopefully -- these executives know something about Lincoln product plans going forward than I do.
08-13-2018 01:57 PM
Assimilator
Re: Lincoln Push Stand Alone Dealerships

Ideally I would like Lincoln to ban all shared showrooms and pull all of those licenses with sufficiently advance notice. Obviously that's bad for business in many ways so at least this gets them started and it's good to see this sort of commitment language coming from Lincoln. This also helps to thin out the lower performing dealerships to improve performance for the dealerships that have invested in Lincoln.
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