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  Topic Review (Newest First)
06-08-2019 05:35 PM
HotRod
Re: Continental Sales Issues

Quote:
Originally Posted by AllenLincoln93 View Post
My biggest issue with Lincoln (and I guess other brands) is how limiting it can be to build a car sometimes, especially with the paint and wheels. I get limiting options on the least expensive trim levels, but if I'm getting a Reserve or Black Label Continental, I want to be able to get ANY of the available paints and colors and wheels.....

Same thing with the interior. Sometimes you cant pick a certain interior based on the exterior paint. Like....what is the point of these limitations?
The point is cost control. It can be frustrating, but Lincoln is hardly the worst in the industry. The Japanese are notoriously stingy with configurations. Oftentimes there are no options at all - just a few trim levels and dealer installed accessories. Want metallic gray? You better like the black interior, because there's a good chance it's your only option.
06-07-2019 10:39 PM
wingsnut
Re: Continental Sales Issues

Quote:
Originally Posted by Grey View Post
Price was not the issue. Wheels and nav is the issue. I want Nav but not the wheels. Just that simple. I say they would sell more Continentals if they had offered Nav on all series or made the larger wheels optional. Trying to force upgrades to undesirable wheels in order to get Nav drives customers away.
And, like I said, it’s not a complexity issue. Nav is offered to fleets on all series.
The complexity issue is with Ford, not you. Gone are the days of a gazillion options that costs them extra profit. Now they are bundled in popular groupings. If you did not like the wheels in a certain grouping and it cost Lincoln a sale, I guess Lincoln will have to move on with their lives.
06-07-2019 02:59 PM
rmc523
Re: Continental Sales Issues

Quote:
Originally Posted by AllenLincoln93 View Post
My biggest issue with Lincoln (and I guess other brands) is how limiting it can be to build a car sometimes, especially with the paint and wheels. I get limiting options on the least expensive trim levels, but if I'm getting a Reserve or Black Label Continental, I want to be able to get ANY of the available paints and colors and wheels.....

Same thing with the interior. Sometimes you cant pick a certain interior based on the exterior paint. Like....what is the point of these limitations?
Yeah, I would agree with this as well.
06-07-2019 02:31 PM
AllenLincoln93 My biggest issue with Lincoln (and I guess other brands) is how limiting it can be to build a car sometimes, especially with the paint and wheels. I get limiting options on the least expensive trim levels, but if I'm getting a Reserve or Black Label Continental, I want to be able to get ANY of the available paints and colors and wheels.....

Same thing with the interior. Sometimes you cant pick a certain interior based on the exterior paint. Like....what is the point of these limitations?
06-07-2019 10:43 AM
Grey
Re: Continental Sales Issues

Price was not the issue. Wheels and nav is the issue. I want Nav but not the wheels. Just that simple. I say they would sell more Continentals if they had offered Nav on all series or made the larger wheels optional. Trying to force upgrades to undesirable wheels in order to get Nav drives customers away.
And, like I said, itís not a complexity issue. Nav is offered to fleets on all series.
05-31-2019 05:38 PM
zipzoomflyfast
Re: Continental Sales Issues

I NEVER use my build-in Nav on my MKZ - always use Waze on my phone. I wish there was an option to NOT have Nav on the higher trim levels.
05-31-2019 04:29 AM
wingsnut
Re: Continental Sales Issues

Quote:
Originally Posted by Grey View Post
Wingnut —-
That’s hard to defend when they offer navigation for fleets on the base series. So, it’s not a complexity issue. I believe the stockholders would have been happier if they sold 20,000 a year, don’t you?
There are 4 trim levels, each with increasing levels of luxury. The base Standard trim includes 89 features, but does not include Navigation. Yes, you have to step up to Select with a $49,945 MSRP that now has 102 features, including voice activated Nav and yes, 19" wheels.....by checking a box.

For reference, An A6 starts at $58,900, and yes, it does include Nav. The CT6 starts at $50,495, and yes, it does include Nav. So just to be clear, I believe you stated that Lincoln lost your sale......because you were given the OPTION of not getting Nav for much less than the competition. I really don't get your complaint here. Of course Lincoln can throw in Nav as standard and move the entry point North quite a bit. But they must believe that a few more sales inspired by a lower entry point, can offset the very few temper tantrums thrown by people who are angry that they have to check an extra box to get it.
05-30-2019 08:48 PM
Grey
Re: Continental Sales Issues

Wingnut —-
That’s hard to defend when they offer navigation for fleets on the base series. So, it’s not a complexity issue. I believe the stockholders would have been happier if they sold 20,000 a year, don’t you?
05-29-2019 05:12 PM
wingsnut
Re: Continental Sales Issues

Quote:
Originally Posted by Andrew L View Post
Ford has had a history of updating engines/transmissions in the past when available like the 2010 Mustang where it carried over engines and transmissions and then the following year got all new engines and transmissions. Also Continental just got a coach door edition and could have dropped the 8 speed then. Come on Wings.
What product got JUST a transmission upgrade.
Never happened to the best of my recollection.

Come on Andrew.

Also,
the Nautilus was heavily updated to have a cohesive design language. That is a major driving factor - by itself. Adding two more gears is hardly a driving factor. There is virtually no benefit.


And Ford never stated Conti was not profitable. Especially when you are selling a lot at high trim level.
05-29-2019 11:44 AM
zipzoomflyfast
Re: Continental Sales Issues

They definitely could have dropped in the 8 speed. I just think they don't want to sink money into a product that is not profitable.
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