My biggest issue with Lincoln (and I guess other brands) is how limiting it can be to build a car sometimes, especially with the paint and wheels. I get limiting options on the least expensive trim levels, but if I'm getting a Reserve or Black Label Continental, I want to be able to get ANY of the available paints and colors and wheels.....

Same thing with the interior. Sometimes you cant pick a certain interior based on the exterior paint. Like....what is the point of these limitations?

Price was not the issue. Wheels and nav is the issue. I want Nav but not the wheels. Just that simple. I say they would sell more Continentals if they had offered Nav on all series or made the larger wheels optional. Trying to force upgrades to undesirable wheels in order to get Nav drives customers away.
And, like I said, it’s not a complexity issue. Nav is offered to fleets on all series.

My biggest issue with Lincoln (and I guess other brands) is how limiting it can be to build a car sometimes, especially with the paint and wheels. I get limiting options on the least expensive trim levels, but if I'm getting a Reserve or Black Label Continental, I want to be able to get ANY of the available paints and colors and wheels.....

Same thing with the interior. Sometimes you cant pick a certain interior based on the exterior paint. Like....what is the point of these limitations?

Wingnut —-
That’s hard to defend when they offer navigation for fleets on the base series. So, it’s not a complexity issue. I believe the stockholders would have been happier if they sold 20,000 a year, don’t you?

Ford has had a history of updating engines/transmissions in the past when available like the 2010 Mustang where it carried over engines and transmissions and then the following year got all new engines and transmissions. Also Continental just got a coach door edition and could have dropped the 8 speed then. Come on Wings.