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  Topic Review (Newest First)
08-24-2019 07:17 AM
wingsnut
Re: David Woodhouse resigns

Fusion sales have spiked lately, primarily due to no new product combined with Escape transition. Once new Escape and baby Bronco are in showrooms, Fusion sales will drop significantly. Even if Ford rolled out all new Fusion, sales increase would be modest.
08-24-2019 04:52 AM
germeezy1
Re: David Woodhouse resigns

Woodhouse is literally the face of Lincoln design, and he will be absolutely missed.
06-21-2019 01:37 AM
jpd80
Re: David Woodhouse resigns

Quote:
Originally Posted by falcon lover View Post
Fusion will be dead by 2020... in America. No more Fusion. No more sedans. Sedans are not profitable (at least for Ford) rigth now.
Fusion is still profitable out of Mexico, otherwise ford would be stopping the surge in sales that's happening. The real reason is that they need the production space at Hermosillo for Transit Connect and AVs, the companion compact truck and Baby Bronco....


The absolute irony in all of this is that Ford's AV partner is using Fusion for development purposes. Had Ford put just half a spit of support into the last MCE, Fusion's Titanium buyers wouldn't have deserted it.


In other news,

Bronco Eng package has been handed over to North America, Tooling try outs of bodies were successful in April and the the SWB F150 mule looks to be unrelated to the mid sized T6 Bronco... I wonder if this is the fast tracked project Hackett was talking about, I hope they go really hard at the market and make Bronco into a sub brand.
06-14-2019 04:50 AM
falcon lover
Re: David Woodhouse resigns

Quote:
Originally Posted by Bloggin View Post
Woodhouse is going to Nissan/Infiniti where he has more freedom designing the 'future' of transportation, without being held back by the history of last century. Based on the Nissan/Infiniti concepts, Woodhouse will be designing for the future that looks nothing like the past. Along with being able to design something other than a big box on wheels that looks like all the other big boxes on wheels.

I see Ford pushed the Fusion out to 2021 now as consumers push back on higher SUV prices and the competiton benefits from higher compact sedan/hatch back sales.

Ford/Lincon is rapidly becoming their grandparents car brand.

Fusion will be dead by 2020... in America. No more Fusion. No more sedans. Sedans are not profitable (at least for Ford) rigth now.
06-13-2019 02:41 PM
rmc523
Re: David Woodhouse resigns



06-13-2019 02:27 PM
Bloggin
Re: David Woodhouse resigns

Woodhouse is going to Nissan/Infiniti where he has more freedom designing the 'future' of transportation, without being held back by the history of last century. Based on the Nissan/Infiniti concepts, Woodhouse will be designing for the future that looks nothing like the past. Along with being able to design something other than a big box on wheels that looks like all the other big boxes on wheels.

I see Ford pushed the Fusion out to 2021 now as consumers push back on higher SUV prices and the competiton benefits from higher compact sedan/hatch back sales.

Ford/Lincon is rapidly becoming their grandparents car brand.
06-13-2019 03:08 AM
falcon lover
Re: David Woodhouse resigns

Nissan? Really Woodhouse? Ouch! A lot of money, I guess. Nissan rigth now, have the worst design languaje of the entire industry, you will have a lot of work to do....




Nissan? Ouch...
06-13-2019 03:00 AM
CJKnox
Re: David Woodhouse resigns

The article said he'll be the head of Nissan AND Infiniti design.

Given that piece of info, this move actually isn't all that surprising.(Although the abruptness/timing is).

I'm sure David's hire was more about reviving Infiniti, especially as they head into their next generation of designs. Seeing as he almost single handedly changed the direction of Lincoln with a few key products, the Nissan/Infiniti directors are probably salivating at the thought of what he can do to reignite Infiniti.

David sure did one heck of a job for Lincoln, and he helped define a new direction for the brand all while keeping the brand identity intact (Cadillac are you listening!?) and for that he should be extremely proud!

My favorite Woodhouse design:

06-12-2019 10:03 PM
SP1966
Re: David Woodhouse resigns

Quote:
Originally Posted by Andrew L View Post
I mean I know Ford isnt in the best spot right now but I feel Nissan is way more volatile with the Renault and FCA stuff going on.
So then, it was a boatload of cash and a move to one of the best cities on earth, San Diego! I'm a Ford loyalist and even I would have a hard time turning down a big raise and swapping shitty Detroit for San Diego!
06-12-2019 09:59 PM
Andrew L
Re: David Woodhouse resigns

Quote:
Originally Posted by SP1966 View Post
I hope he got a massive pay raise, otherwise it feels a bit like he's abandoning ship.
I mean I know Ford isnt in the best spot right now but I feel Nissan is way more volatile with the Renault and FCA stuff going on.
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