COLOGNE, Germany, May 23, 2013 – Ford of Europe is leveraging the hugely popular 2013 UEFA Champions League Final football match on Saturday to launch a new brand...
Ford of India in hot water for Figo celebrity bondage ads
March 22, 2013
by Seyth Miersma
Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the...
Ford’s Lincoln luxury sales sputter even after Super Bowl ads
March 1, 2013
DETROIT(Bloomberg) -- Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the...
By Mike Magrath
May 16, 2012
The Wall Street Journal yesterday reported that GM would pull advertising from Facebook after the marketing team determined that the ads had little impact on consumers. I use Facebook and can confirm that the ads are, mostly, ineffective. This is a decision...
Ford Explains Extensive New Technologies in Ford Focus To Global Consumers Using New Advertising, Techniques
Ford Press Release
New Ford Focus comes standard with so much technology, Ford rethinks its storytelling approach for consumers worldwide, tapping talents of unique global team
for auld lang syne...
Mercury ads through the years -DetNews
89 pictures; shown: #10, #49, #66, #79
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and for those who don't already know:
Dedicated to the promotion and preservation of all Mercury vehicles...
( one of my...
Ford ads take global approach
Creative teams get boost to promote products worldwide
Stuart Elliott / New York Times
November 25. 2010
The senior creative executive at Team Detroit, the consortium of WPP units that works on the Ford Motor account in North America, is getting a...
Courtesy of Autoblog.com
Ford aims to take India by storm with its new Figo hatchback, designed to be the leader in its class from the outset. As you might imagine, the first television ads pushing...
Courtesy of Autoblog.com:
While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign is ignoring...
Lincoln pulls plug on 'Dreams' ads
Automotive News | June 16, 2008 - 12:01 am EST
WASHINGTON — Lincoln is scrapping its 2-year-old "Dreams" advertising campaign.
"Dreams" advertisements stopped running nationally last month. With the introduction of the new 2009 MKS sedan, the...
Ford chops national Mercury ads
Automotive News | December 17, 2007 - 12:01 am EST
DETROIT — Ford Motor Co. is cutting back on national advertising for the Mercury brand and asking Lincoln Mercury dealers to assume more marketing responsibility.
Ford is diverting more money to...
click above image to view both versions of Ford's new ads for the 2008 Taurus
While Ford seemingly let its large front-wheel-drive sedan languish in obscurity when it was called the Five-Hundred, it doesn't intend to...