I'm thinking of this as a pre-Pebble Beach story... "Overcoming The Enemy Within" - Neanderthal, GMI "An excellent move for Cadillac. But..." - The Autoextremist - Rants July 12, 2-14 By Peter M. De Lorenzo The news that GM is bringing in Johan de Nysschen to run Cadillac qualifies as a big...

You're up, Mr. Fields - autoextremist.com June 30, 2014 By Peter M. De Lorenzo ...Make no mistake, following an American corporate legend will be no easy task for Fields, but then following in the footsteps of a legend never is, no matter if it’s in business or in sport. But this a brand-new...

Autoextremist: Welcome to the winter of Detroit's discontent. Autoextremist February 17, 2014 by Peter M. De Lorenzo Detroit. “It was the best of times, it was the worst of times…” After two of the three Detroit-based car companies careened in to and out of bankruptcy, the upward trajectory of...

...from................................... On the Table: Cadillac XTS Platinum - Autoextremist Editor WordGirl's Notes: Large. Luxury. I'm in ... I like my luxury big and well, luxurious, and the XTS didn't disappoint. "The most technologically advanced production car in the brand’s history,"...

Lincoln’s billion-dollar question - AutoExtremeist December 5, 2012 By Peter M. De Lorenzo Last week, on the first of two media days at the L.A. Auto Show, the Lincoln display was filled with some of the most iconic cars from its history. The next day the entire display was filled with versions...

High-Octane Truth - AutoExtremist This spring’s Heavyweight Championship marketing fight: Chevrolet Cruze vs. Ford Focus. By Peter M. De Lorenzo (Posted 3/15, 12:00 p.m.) Detroit ...Chevrolet and Ford will be squaring off for the first time in a long time against each other with their two...

Cadillac will need more than “art and science” to get where it needs to go. - Autoextremist By Peter M. De Lorenzo (Posted 3/23, 5:30PM) Detroit. Susan Docherty, freed-up from her sales responsibilities and all geared-up to run marketing for GM, is returning Cadillac to the essence of its “art...

via Stéphane Dumas @ GMI... NOT WHO YOU MIGHT THINK: Three Troubled Brands: Shocks Linger in the Aftermath of the Detroit Auto Show. - AutoExtremist By Peter M. De Lorenzo January 20, 2010 Detroit. Having had time to reflect on what went on at Cobo Hall last week, it’s clear to me that some...

Ford. Slices its debt by almost $10 billion through its own debt structuring initiatives - saving $500 million annually in interest payments - while putting even more pressure on GM and Chrysler to get their respective houses in order. There's beginning to be a clear differentiation between...

1. We’re the guys who do our jobs; you must be the other guys. The Ford Motor Company put on a precision show of outstanding new current and future products, one brilliant concept (more on that later) and displayed a company-wide momentum that was palpable for all to see. CEO Alan Mulally has...

Autoextremist.com The Ford Motor Co. has the best "Plan," the best future vehicle lineup and the best financial underpinnings of the domestic automobile manufacturers. And if the economy gets going again, they could even get by without any government loans. Alan Mulally is not only the most...

Autoextremist's Rant # 455 7/23/2008 Ford’s radical transformation signals a dramatic shift for the company – and the American automobile industry. By Peter M. De Lorenzo Detroit. Now that the story is starting to get out about Ford’s dramatic future product plans due to be announced...

Some choice excerpts: "If you need some reminders, take a long look at the following photos, especially the famous Gerry McGovern-penned Lincoln Continental Concept that was revealed at the 2000 NAIAS at Cobo Hall, which was never seen or heard from again. That particular concept could have...

In my view the Autoextremist has turned into a hack for GM causes. Long gone are he days when we looked forward for his weekly analysis. That is too bad because the guy knows Detroit inside out and used to be dead on in his views. This time he goes into one of his endless rants against Chrysler...

AUTOEXTREMIST - August 15, 2007 Ford. The Ford Motor Company marked a milestone in automotive history by becoming the world's first automaker to reach more than 161 mph in a hydrogen fuel cell-powered electric vehicle. The Ford Fusion Hydrogen 999 project (which was assisted by Ohio State...

AUTOEXTREMIST Its back to the wall, Detroit fights back. Detroit. - The new advertising from GM marketing for the Saturn Aura - the "Rethink American" campaign, which made its debut last week - is the first work by Deutsch L.A. for Saturn (after Goodby Silverstein & Partners in San Francisco...

Ford Flex? Say it ain't so, Alan. Detroit. The Ford Fairlane crossover concept introduced at the 2005 Detroit auto show (North American International Auto Show, if you must) was a competent, confident and emphatic design statement - the significance of which was largely missed by the gathered...

Chrysler Group. If there's any doubt that The End is Near for the Chrysler Group as we know it, an addendum to the agenda of the DaimlerChrysler AG's shareholder meeting on April 4 made it quite clear, as shareholders are putting on the table for a vote the idea of changing the name of the...