Ford betting iconic Mustang will lure overseas buyers
Rendering via Car & Driver
November 21, 2013 - 9:13 am ET
LOS ANGELES (Reuters) -- Ford Motor Co. is preparing to launch its Mustang coupe overseas for the first time, betting that the romance of the iconic American car...
Why Farley is betting Ford's ad dollars on Facebook, Twitter
November 6, 2010
DETROIT (Reuters) -- Forget the Super Bowl: Ford's marketing chief Jim Farley says he can get more for less on Facebook, Twitter and YouTube.
If Farley is right, millions of hits for Ford Motor Co...