Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today.
The auto ad lineup continues to dwindle ahead of the Feb. 1 game, even though last year’s contest was the most watched TV program...
Lincoln has Super Bowl aspirations for football season's 2015 MKC campaign
DETROIT -- The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns...
Ford's store, company employees will buzz about Bowl spot
DETROIT -- Just before the Super Bowl kicks off Sunday, Ford will run a 90-second spot featuring the Ford Fusion Hybrid. But the spot itself is only a small part of the story, said Jim Farley, Ford's social-media-savvy...
Ford’s Lincoln luxury sales sputter even after Super Bowl ads
March 1, 2013
DETROIT(Bloomberg) -- Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the...
By Alisa Priddle
Ford has decided a Super Bowl ad for Lincoln makes sense and confirmed the luxury brand will have its first ad during next year’s big game.
“We have to get noticed,” Matt VanDyke, director of global Lincolnmarketing, sales and service, said in an interview. “The Super...
Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?
By Bengt Halvorson
February 5, 2012
The Car Connection
Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse.
That might end up being GM's tough lesson from its...
Ford asks Chevy to pull Super Bowl pickup ad, pressures NBC not to air
By Justin Hyde
When this Chevrolet Super Bowl ad popped up Friday featuring a post-apocalyptic Silverado pickup and a sting at Ford, we noted it was a rare, but not unheard-of public joust between the two brands...