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  1. Chrysler 300 Diesel Being Considered, Brand Exec Says

    Competition News
    Chrysler 300 Diesel Being Considered, Brand Exec Says WardsAuto April 3, 2013 by Aaron Foley DETROIT – Chrysler is leaning closer to adding another diesel-powered model to its U.S. lineup, this time the fullsize 300 sedan. Responding to a query by WardsAuto at a recent Automotive Press Assn...
  2. Ford Spending 'Billions' on Lincoln Brand

    Lincoln Brand News
    The Wall Street Journal, Jan-15-2013 – DETROIT-Ford Motor Co. is investing billions of dollars to invigorate the Lincoln brand, said Jim Farley, the company's global Lincoln brand chief and marketing director, at the North American International Auto Show on Monday. Mr. Farley, who added the...
  3. Ford Is Only Brand to Top 2 Million Sales in the U.S. for 2012

    Ford Corporate News
    Ford Is Only Brand to Top 2 Million Sales in the U.S. for 2012; Focus Remains Best-Selling Global Nameplate So Far This Year Ford Media Ford on track to sell 2.2 million U.S. vehicles in 2012, marking two straight years above the 2 million mark – the only brand to top 2 million U.S. sales...
  4. 2013 LINCOLN MKZ BRAND DESIGN, TECHNOLOGY BRIEFING - videos

    Lincoln Brand News
    2013 LINCOLN MKZ BRAND DESIGN, TECHNOLOGY BRIEFING MONDAY DEC 3, 2012 MANDARIN ORIENTAL HOTEL - BRICKELL KEY - MIAMI six more shorter videos at top link ( all unseen by me so far )
  5. Lincoln: Dead Brand Walking, or Signs of Life?

    Lincoln Brand News
    Lincoln: Dead Brand Walking, or Signs of Life? Written by: Steve Abrams on December 3 2012 5:13 PM Read more: http://blogs.motortrend.com/lincoln-dead-brand-walking-or-signs-of-life-27023.html#ixzz2EEa4cMRw What’s next? So why didn’t Ford terminate Lincoln at the same time as Mercury? When...
  6. Ford to advertise Lincoln brand during Super Bowl

    Lincoln Brand News
    By Alisa Priddle Freep Ford has decided a Super Bowl ad for Lincoln makes sense and confirmed the luxury brand will have its first ad during next year’s big game. “We have to get noticed,” Matt VanDyke, director of global Lincolnmarketing, sales and service, said in an interview. “The Super...
  7. Troller Gains a Transplant; Brand Announces Concept

    Global JMC & Troller News
    and... From Google Translation: Autos Segredos
  8. Ford hopes new small Lincoln will help revive musty brand

    Lincoln Discussion
    By Dan Carney, NBC News contributor Ford’s Lincoln luxury brand will make its first foray into the compact segment when it introduces a small car this fall, probably at the Los Angeles auto show in November. To the degree that Lincoln is famous, it is for its enormous slab-sided Continental of...
  9. New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    Ford Brand News - Global
    Luke Vandezande May 01 AutoGuide In an interesting marketing tactic, Ford‘s latest commercial uses an unusual scheme to get attention: it doesn’t mention the brand at all. Viewers are used to commercials like the chest-thumping superbowl commercials that throw branding in your face like a team...
  10. Brand Image, Design, China, Luxury, & ... - Peter DeLorenzo

    Automotive Industry News
    THE AUTOEXTREMIST April 25, 2012 - temporary Link By Peter M. De Lorenzo ...In a discussion of brand image I must digress by marveling at the extraordinary machinations that auto manufacturers are going through to appeal to consumers in the Chinese market, especially when it comes to design...
  11. Ford to add sub brand for China

    Ford Corporate News
    http://www.minirunner.com/2665/ford-preparing-new-sub-brand/ http://www.autoline.tv/daily/?p=21216 It seems Ford going to comply with China for a new brand. Ford could use this to offer cheaper models without tainting the Ford name to help grow their sells in china. Wonder what this means for...
  12. Lincoln: MKZ brand recognition surpasses Continental

    Lincoln Brand News
    By Andrew Ganz Apr 9th, 2012 LLN Ford’s luxury brand Lincoln says that although its departed Town Car and its dated Navigator remain its most-recognized nameplates, the division’s more recently-released three letter-badged models are gaining recognition traction among consumers. “We’re...
  13. VW readying entry-level brand for emerging markets

    Competition News
    VW readying entry-level brand for emerging markets By Nat Shirley Mar 21st, 2012 LLN Though it currently owns more marques than any other automaker, Volkswagen is reportedly gearing up to add yet another brand to its burgeoning global family. VW board member Ulrich Hackenberg told Auto Motor...
  14. Carlos Ghosn Officially Confirms Rebirth of Datsun Brand in 2014, Reveals New Logo

    Competition News
    Carlos Ghosn Officially Confirms Rebirth of Datsun Brand in 2014, Reveals New Logo MARCH 20, 2012 Carscoop A couple of weeks back, we told you about the rumors regarding Nissan's plans to revive its Datsun brand for emerging markets. Today, Renault-Nissan Alliance CEO Carlos Ghosn made it...
  15. Ford Brand Sales Top 2 Million for 1st Time Since 2007

    Ford Corporate News
    Ford Brand Sales Top 2 Million for 1st Time Since 2007 Ford Media DEARBORN, Mich., Dec. 30, 2011 – U.S. sales of the Ford brand this week topped 2 million vehicles for the first time since 2007. The milestone makes Ford the best selling brand in America and the first automotive brand to hit the...
  16. Ford Tops Toyota in Harris Brand Poll

    Ford Brand News - Global
    Ford Tops Toyota in Harris Brand Poll Edmund's Auto Observer By DANNY KING March 23, 2011 Ford topped an annual automotive brand poll conducted by Harris Interactive, while Chevrolet and Honda also leapfrogged 2010 brand leader Toyota in the survey. Meanwhile, Mercedes-Benz overtook Toyota’s...
  17. KBB.COM: Ford: Most Considered Auto Brand

    Ford Brand News - Global
    KBB.COM: FORD BACK ON TOP FOR MOST-CONSIDERED AUTO BRAND, GAINS SIGNIFICANT LEAD OVER COMPETITION Latest Market Intelligence Data Shows Toyota Consideration Continues to Fluctuate as Company Rebuilds Brand IRVINE, Calif., March 10, 2011 – According to the latest Kelley Blue Book www.kbb.com...
  18. FAW-VW to set up its own brand too?

    European Competition
    FAW-VW to set up its own brand too? December 16, 2010 Chinacartimes.com In recent months there has been a spate of joint venture companies setting up their own brands with their foreign partners help, now it seems that VW are trying to get into the action. Nissan came first with their own...
  19. GM launches the Baojun brand with new 630 sedan in China

    Competition News
    Own-brand Baojun 630 rolls off line at SAIC-GM-Wuling By Amanda Zheng November 22, 2010 Gasgoo Shanghai November 22 (Gasgoo.com) SAIC-GM-Wuling Automobile Co., General Motors' mini commercial vehicle joint venture in China with SAIC Motor and Liuzhou Wuling Automobile, has officially rolled...
  20. Ford’s Lincoln Brand Leads Industry incentive Spending in 2010;Scion Lowest

    Lincoln Brand News
    http://www.bloomberg.com/news/2010-10-07/toyota-honda-s-u-s-incentives-surge-as-hyundai-gm-cut-back.html
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