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  1. Ford Strategy: Going Global Will Boost Blue Oval Brand

    Ford Corporate News
    FUTURE PRODUCT -- FORD MOTOR CO. Ford strategy: Going global will boost Blue Oval brand Amy Wilson Automotive News | August 27, 2007 - 12:01 am EST To CEO Alan Mulally, the comeback of Ford Motor Co. depends on a thriving Ford brand. Ford hopes it can nourish its namesake brand with...
  2. Detroit News: Ford cautious in brand sales

    European Competition
    Thursday, July 19, 2007 Ford cautious in brand sales Deadline is today for bids on Jaguar, Land Rover Bryce G. Hoffman / The Detroit News Today is the deadline for prospective buyers to submit preliminary bids for Ford Motor Co.'s Jaguar and Land Rover brands, but sources familiar with the...
  3. DaimlerChrysler to retain Jeep brand if Chrysler sold: report

    Chrysler Group Discussion
    DaimlerChrysler to retain Jeep brand if Chrysler sold: report FRANKFURT (AFP) - German-US auto giant DaimlerChrysler is considering holding on to Chrysler's four-wheel drive Jeep if it decides to sell its loss-making US subsidiary, the business daily Handelsblatt reported on Thursday...
  4. Mercury Most Reliable American Brand? Second only to Lexus

    Mercury Discussion
    By The Associated Press Japan's Toyota Motor (TM, news, msgs) won top honors in eight categories of a closely watched vehicle dependability study, more than any other company, while mainstream brands closed in on luxury nameplates, J.D. Power and Associates said. Lexus, Toyota's luxury brand...
  5. Aston Martin is UK's Coolest (Hotest) Brand

    European Competition
    29th September 2006 09:48:22 Aston Martin was announced as the UK’s coolest brand last night at the exclusive CoolLive event held at the ‘Gymnasium’ in King’s Cross. CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation’s...