Bradford Wernle
Automotive News
March 16, 2015 - 12:01 am ET
Florida auto dealer Bill Wallace routinely stages special promotions at his Cadillac and Lincoln dealerships to lure BMW and Lexus owners in for a test drive -- offers such as a free dinner for two or Starbucks coupons.
"We get the...
Bradford Wernle
Automotive News
March 16, 2015 - 12:01 am ET
Florida auto dealer Bill Wallace routinely stages special promotions at his Cadillac and Lincoln dealerships to lure BMW and Lexus owners in for a test drive -- offers such as a free dinner for two or Starbucks coupons.
"We get the...
German brands widen lead in U.S. luxury auto market - Detroit News
Mercedes, BMW pulling away from Cadillac, Lincoln
By Christine Tierney - May 14, 2012 at 8:37 am
As Germany's luxury carmakers battle among themselves for global leadership, they have widened their lead in the U.S. over other...
Take the new S80 for a coupla days and write a blog about it,” came the directive from road test editor Natalie Neff. I proceeded to go out to the parking lot where I promptly walked by this thing a few times before I realized I wasn’t looking at the old S80. Sure looked familiar. It’s all new...