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  1. 'Tier 2' luxury brands struggle to compete with elite Germans, Lexus

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    Bradford Wernle Automotive News March 16, 2015 - 12:01 am ET Florida auto dealer Bill Wallace routinely stages special promotions at his Cadillac and Lincoln dealerships to lure BMW and Lexus owners in for a test drive -- offers such as a free dinner for two or Starbucks coupons. "We get the...

  2. 'Tier 2' luxury brands struggle to compete with elite Germans, Lexus

    Competition News
    Bradford Wernle Automotive News March 16, 2015 - 12:01 am ET Florida auto dealer Bill Wallace routinely stages special promotions at his Cadillac and Lincoln dealerships to lure BMW and Lexus owners in for a test drive -- offers such as a free dinner for two or Starbucks coupons. "We get the...

  3. Germans pulling away from Lincoln, Cadillac - DetNews

    Automotive Industry News
    German brands widen lead in U.S. luxury auto market - Detroit News Mercedes, BMW pulling away from Cadillac, Lincoln By Christine Tierney - May 14, 2012 at 8:37 am As Germany's luxury carmakers battle among themselves for global leadership, they have widened their lead in the U.S. over other...
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  4. Autoweek: S80 a solid alternative to the Germans

    European Competition
    Take the new S80 for a coupla days and write a blog about it,” came the directive from road test editor Natalie Neff. I proceeded to go out to the parking lot where I promptly walked by this thing a few times before I realized I wasn’t looking at the old S80. Sure looked familiar. It’s all new...
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