lutz

Cadillac was fine in the Thirties, Forties, and Fifties, and then it went downhill, along with Lincoln. That's going to be tough to get back. It can only come from focused and consistent messaging on the excellence of the car, and it's got to be accompanied by dynamite styling. For Cadillac and...

AAH #227 – Watch Out! Bob Lutz is Now a - - - maker - AutolineDetroit February 1st, 2014 at 9:22pm around 30 minutes in = get your Fisker with a Corvette v8! O M G ! !

The New GM: Poised for Success By Bob Lutz GM Vice Chairman As I mark my last day at General Motors today, I want to say a special thank you and farewell to the loyal readers of FastLane. This blog would not have been the success it has become without you, and I’m sure you’ll continue to read...

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Image above is the 2009 Chevy Caprice SS (Middle East) Courtesy of Autoblog.com: Bob Lutz is back, and after what seems like five minutes into his job as GM's new marketing kingpin, he's doing what he does best: making headlines. Rest assured that this is a good thing, as El Generalissimo...

We all know Lutz achievement at GM. Before he came in to joining GM in the year 2001, product had taken a back seat to profit and the business end of the business for the 25 to 30 years. Things had devolved into a numbers-based, customer clinic-based business model. Design quality had...

The New York Times G.M.’s Lutz: Wagoner Is Being Made a ‘Sacrificial Lamb’ DECEMBER 8, 2008, 11:32 AM From Micheline Maynard, a DealBook colleague: General Motors has finally unleashed its loquacious vice chairman, Robert A. Lutz, who has been uncharacteristically silent during the debate...