Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches
September 23, 2014 - 9:08 pm ET
NEW YORK -- Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive...
... needs to hire some new people! The mid-range Mustang will be called Mustang EcoBoost. :facepalm:
I agree with most opinions I've read on this thus far, the 2.3EB Mustang should have been named ST and bring a common thread to Ford's sporting vehicles similar to what Chevy has done with SS...
Ford Performance Vehicle Chief Engineer says Nurburgring lap times are just marketing
In an email, Hameedi reportedly said Nürburgring lap times are "akin to qualifying times being set at a race with no pre/post inspection." He went on to say the current setup is a "total free for all" that's...
Lincoln MKZ vs Lexus ES - Inventory and Marketing
The battle between the the new Lincoln MKZ and Lexus ES is in full force. Especially since Lincoln ramped up marketing for the MKZ directly targeting the weakness in the ES, and showing what the new MKZ has to offer. In Sept, MKZ sales were up...
Cadillac needs better branding, new marketing chief says
DETROIT -- Cadillac's newly hired marketing chief says the brand can reclaim leadership of the U.S. luxury market if it backs a rejuvenated vehicle lineup with a stronger brand identity.
"There's already a good start with...
Ex-GM marketing boss LaNeve takes over Lincoln's ad agency
April 8, 2013
by Bradford Wernle
DETROIT -- Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency, a Ford Motor Co...
GM marketing shakeup may end joint venture that handles Chevy advertising
March 12, 2013
by Mike Colias
SAN DIEGO -- General Motors is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle...
By John Neff
Posted Oct 17th 2012 1:30PM
Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry...
via FordAustralia on facebook
Ford fans, we’ve had a lot of questions on our page regarding our marketing approach, particularly as it relates to Falcon. You’ve seen new news from us on EcoBoost, our Cane Toad video and recently seen ads that feature the Falcon and Falcon Ute.
Now, we’d like...
Ford Marketing Head: "**** GM"
Jul 21, 2011
Warning: Link contains mature language, do not hit link if you think you will be offended
Ford's chief marketer Jim Farley has overseen some of the company's most important successes of the past few years, ones that have made it the most...
Ford to Make Compact SUVs in China, Boost Marketing Spend
Apr 19, 2011
April 19 (Bloomberg) -- Ford Motor Co. (F) said it will make the next generation of its Kuga compact sport-utility vehicle in China and boost marketing spending to help win sales in the world’s largest auto market...
Filed under: Motorsports, Budget, Sedan, Etc., Marketing/Advertising, Hatchback, Ford, Celebrities
Brace yourself, race fans. Things are about to get a little weird. Ford has decided to meld the seemingly unmeldable worlds of NASCAR and rally to help promote the 2011 Fiesta. Ken Block...
Filed under: Hirings/Firings/Layoffs, Ford, Volvo, UAW/Unions
Ford Motor Company is making changes at the top of its organization, including an expanding roll for up-and-coming marketing chief Jim Farley. A new Detroit Free Press report indicates that the former Toyota marketing whiz will be...
Chrysler will reportedly stop the use of the Hemi name in its marketing efforts, even dropping the name completely in some Chrysler and Jeep models.
Chrysler - Jeep - Hemi engine - Makes and Models - Recreation
Filed under: Marketing/Advertising, Ford
2011 Ford Fiesta - Click above for high-res image gallery
Actually, the Ford Fiesta marketing campaign started well over a year ago with the Fiesta Movement social media effort. The primary advertising campaign is now moving into the more traditional...
The Detroit News
Tuesday, October 28, 2008
Tepid Flex sales foster marketing skeptics
Bryce G. Hoffman / The Detroit News
A year ago, Ford Motor Co.'s new sales and marketing chief, Jim Farley, vowed to change the way people think about the Blue Oval. His vehicle would be the new Ford Flex...
FORD MOTOR COMPANY NAMES KEN CZUBAY HEAD OF U.S. SALES AND MARKETING
DEARBORN, Mich., July 1 — Ford Motor Company today announced the appointment of veteran auto industry executive and retailer Ken Czubay as vice president of U.S. Sales and Marketing.
Czubay, who has 38 years of...