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  1. Ford names Mark LaNeve head of U.S. marketing, sales and service

    Suggest A News Article
    Saw this over at GMI figured I would post it here: http://www.autonews.com/article/20150107/OEM02/150109933/ford-names-mark-laneve-head-of-u-s-marketing-sales-and-service
  2. Lincoln plan bigger marketing outlays to support '15 launches

    Lincoln Brand News
    Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches Automotive News September 23, 2014 - 9:08 pm ET NEW YORK -- Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive...
  3. Ford Marketing....

    Mustang Discussion
    ... needs to hire some new people! The mid-range Mustang will be called Mustang EcoBoost. :facepalm: I agree with most opinions I've read on this thus far, the 2.3EB Mustang should have been named ST and bring a common thread to Ford's sporting vehicles similar to what Chevy has done with SS...
  4. Ford Performance Vehicle Chief Engineer says Nurburgring lap times are just marketing

    FoMoCo Engineering
    Ford Performance Vehicle Chief Engineer says Nurburgring lap times are just marketing In an email, Hameedi reportedly said Nürburgring lap times are "akin to qualifying times being set at a race with no pre/post inspection." He went on to say the current setup is a "total free for all" that's...
  5. Lincoln MKZ vs Lexus ES - Inventory and Marketing

    Lincoln Brand News
    Lincoln MKZ vs Lexus ES - Inventory and Marketing The battle between the the new Lincoln MKZ and Lexus ES is in full force. Especially since Lincoln ramped up marketing for the MKZ directly targeting the weakness in the ES, and showing what the new MKZ has to offer. In Sept, MKZ sales were up...
  6. Cadillac needs better branding, new marketing chief says

    Competition News
    Cadillac needs better branding, new marketing chief says Automotive News DETROIT -- Cadillac's newly hired marketing chief says the brand can reclaim leadership of the U.S. luxury market if it backs a rejuvenated vehicle lineup with a stronger brand identity. "There's already a good start with...
  7. lincoln needs a farewell address not a new marketing plan

    Lincoln Discussion
    http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/ :angry: :banghead:
  8. Ex-GM marketing boss LaNeve takes over Lincoln's ad agency

    Lincoln Brand News
    Ex-GM marketing boss LaNeve takes over Lincoln's ad agency Automotive News April 8, 2013 by Bradford Wernle DETROIT -- Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency, a Ford Motor Co...
  9. GM marketing shakeup may end joint venture that handles Chevy advertising

    General Motors Discussion
    GM marketing shakeup may end joint venture that handles Chevy advertising Automotive News March 12, 2013 by Mike Colias SAN DIEGO -- General Motors is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle...
  10. Ford's Farley studies video game industry, refines prelaunch marketing efforts

    Ford Motor Company Discussion
    By John Neff Posted Oct 17th 2012 1:30PM Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry...
  11. AU Confidential: Marketing Exclusive 15-16August

    Ford Motor Company Discussion
    via FordAustralia on facebook Ford fans, we’ve had a lot of questions on our page regarding our marketing approach, particularly as it relates to Falcon. You’ve seen new news from us on EcoBoost, our Cane Toad video and recently seen ads that feature the Falcon and Falcon Ute. Now, we’d like...
  12. Ford Marketing Head: "**** GM"

    Ford Corporate News
    Ford Marketing Head: "**** GM" Jul 21, 2011 Jalopnik Warning: Link contains mature language, do not hit link if you think you will be offended Ford's chief marketer Jim Farley has overseen some of the company's most important successes of the past few years, ones that have made it the most...
  13. Ford to Make Compact SUVs in China, Boost Marketing Spend

    Ford Brand News - Global
    Ford to Make Compact SUVs in China, Boost Marketing Spend Apr 19, 2011 Bloomberg April 19 (Bloomberg) -- Ford Motor Co. (F) said it will make the next generation of its Kuga compact sport-utility vehicle in China and boost marketing spending to help win sales in the world’s largest auto market...
  14. Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Fiestas

    FIN Headline News
    Filed under: Motorsports, Budget, Sedan, Etc., Marketing/Advertising, Hatchback, Ford, Celebrities Brace yourself, race fans. Things are about to get a little weird. Ford has decided to meld the seemingly unmeldable worlds of NASCAR and rally to help promote the 2011 Fiesta. Ken Block...
  15. With its Lordstown-built Cruze, Chevrolet is marketing practicality, not excitement

    General Motors Discussion
    http://www.cleveland.com/business/index.ssf/2010/08/with_its_lordstown-built_cruze_chevrolet_is_marketing_practicality_not_excitement.html
  16. Ford's Jim Farley reportedly promoted to global marketing post

    FIN Headline News
    Filed under: Hirings/Firings/Layoffs, Ford, Volvo, UAW/Unions Ford Motor Company is making changes at the top of its organization, including an expanding roll for up-and-coming marketing chief Jim Farley. A new Detroit Free Press report indicates that the former Toyota marketing whiz will be...
  17. Chrysler to drop Hemi from marketing

    Ford Corporate News
    Chrysler will reportedly stop the use of the Hemi name in its marketing efforts, even dropping the name completely in some Chrysler and Jeep models. Chrysler - Jeep - Hemi engine - Makes and Models - Recreation More...
  18. Video: Ford kicks off Fiesta marketing campaign, "It's a pretty big deal"

    FIN Headline News
    Filed under: Marketing/Advertising, Ford 2011 Ford Fiesta - Click above for high-res image gallery Actually, the Ford Fiesta marketing campaign started well over a year ago with the Fiesta Movement social media effort. The primary advertising campaign is now moving into the more traditional...
  19. Tepid Flex sales foster marketing skeptics

    Ford SUV/Crossover Discussion
    The Detroit News Tuesday, October 28, 2008 Tepid Flex sales foster marketing skeptics Bryce G. Hoffman / The Detroit News A year ago, Ford Motor Co.'s new sales and marketing chief, Jim Farley, vowed to change the way people think about the Blue Oval. His vehicle would be the new Ford Flex...
  20. Ford Names Ken Czubay Head Of U.s. Sales And Marketing

    Ford Employee Discussion
    FORD MOTOR COMPANY NAMES KEN CZUBAY HEAD OF U.S. SALES AND MARKETING Ken Czubay DEARBORN, Mich., July 1 — Ford Motor Company today announced the appointment of veteran auto industry executive and retailer Ken Czubay as vice president of U.S. Sales and Marketing. Czubay, who has 38 years of...
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