strategy

Expect Fiat Chrysler Automobiles to shape the image of each brand - Detroit Free Press May 4, 2014 By Mark Phelan Fiat Chrysler Automobiles will refine its product strategy this week with a slew of new models from Chrysler, Dodge, Fiat and Alfa Romeo in a marathon strategic briefing Tuesday in...

VW modular platform strategy goes all-in on EVs autoblog.com The Volkswagen Group has already revealed or put on sale a broad slate of new electric vehicles: the E-up, the E-Golf (shown above), the Porsche 918 Spyder, the Panamera S E-Hybrid and the XL1. In 2014, there will be at least six...

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs...

Ford Late in China Sees New Buyers Making Laggard a Leader - Bloomberg Aug 2, 2012 2:59 PM PT Joe Hinrichs, Ford Motor Co. (F)’s top executive in Asia, has a solution for the carmaker’s minnow status in China: cheap cars in backwaters...“If you want to become a volume leader in the world...

DEARBORN - By the end of 2012, Ford will deliver five new electrified vehicles in North America. The Transit Connect Electric small commercial van is on sale and Ford recently started taking customer orders for the all-new Focus Electric, with production beginning later this year. Next year...

Behind Ford's Strategy CNBC Airtime: Wed. Jan. 12 2011 | 0:00 ST ET Cramer takes you behind the scenes at Ford Motor Company. If you can stomach Jim Cramer this is a very good video. Mulally at his best.

many of us have posted about this (A LOT) but here's a "professional" article (that almost reads like "An Open Letter To FoMoCo" imho) so maybe it deserves its own thread? Is 'enhance' a good enough strategy for Lincoln? - AutoNews RICK KRANZ August 30, 2010 - 12:01 am ET Now that Mercury is...

Ford: Europe strategy OK Detroit MI-08.14.2010 :-Ford is convinced it is following the right strategy in Europe, its second-largest region, even though its sales and market share are declining. In July, Ford's sales declined 22% in its 19 major European markets as industry sales dropped 16%...

Filed under: Marketing/Advertising, Ford Ford Fiesta ownership application - Click above for high-res image gallery Social media has been a critical element of Ford's marketing strategy during the run-up to the 2011 Ford Fiesta launch, so it comes as no surprise that it'll play a part in the...

Chrysler expects Jeep to be the engine that drives its overseas sales to nearly a fifth of the automaker's business by 2014. The automaker wants its total sales outside North America to rise from around 100,000 last year to 500,000 in 2014. More...

FUTURE PRODUCT -- FORD MOTOR CO. Ford strategy: Going global will boost Blue Oval brand Amy Wilson Automotive News | August 27, 2007 - 12:01 am EST To CEO Alan Mulally, the comeback of Ford Motor Co. depends on a thriving Ford brand. Ford hopes it can nourish its namesake brand with...