We Hear: Jim Farley Considering Ford Sub-Brand for Europe
With Jim Farley moving from his current position as executive vice president of Ford marketing and sales to become the executive vice president and president of Ford Europe, Middle East, and Africa, the automaker may be focusing its...
Ford is poised to launch an all-new offshoot brand in China, in order to comply with state regulations and accelerate its growth in the region. The American manufacturer will develop the as yet unnamed brand together with Chinese joint venture partners Mazda and domestic car maker...
Ford Mondeo Vignale Study Kickstarts New Upscale Sub-Brand in Europe
While European consumers have to wait until early 2015 (!) for the new Mondeo, Ford will unveil the Mondeo Vignale study at the Frankfurt Motor Show, a car that signals the recycling of the former Italian...
Kia Launches New China Brand Horki with Forte-Based Concept Sedan
APRIL 20, 2013
As if China didn't have enough brands of its own as well as from Asian and Western carmakers, an increasing number of established companies like Kia are expanding their local portfolios with new names...
NOVEMBER 27, 2012
Car News China
The Chang’an-Ford joint venture will launch a new sub-brand this year. It will be called ‘Jia yue’, best translated as ‘Good Leap’. The logo, above, consists of two wings. The first car of Jia Yue will be a rebadged Ford Focus Classic. The Ford Focus Classic is...
Ford to launch new sub-brand
10 October 2011
Ford is poised to launch an all-new offshoot brand in China, in order to comply with state regulations and accelerate its growth in the region.
The American manufacturer will develop the as yet unnamed brand together with...
BMW's new eco sub-brand to be called "i"
by Chris Paukert
Feb 21st 2011
We've known for some time that BMW has been hard at work developing a range of high-tech green vehicles, from the oft-mentioned MegaCity runabout to a production version of its Vision EfficientDynamics eco...