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Introducing the 2010 Mercury Milan


DEARBORN, Mich., Nov. 19, 2008 – The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline powertrain options, class-exclusive technologies and a more refined, sophisticated design.

“The Milan has been a strong part of the Mercury lineup since its initial launch and has helped attract more consumers to dealer showrooms,” said John Felice, general manager, Ford, Lincoln Mercury Marketing. “For sophisticated consumers looking for a stylish hybrid, the Milan now offers them the most fuel-efficient hybrid sedan in its class.”

Chief designer Darrell Behmer and his team had the advantage of working from a vehicle that’s been lauded by consumers and consumer groups. “Our approach was to build upon the Milan’s strengths – to improve rather than reinvent,” Behmer said. “From a design standpoint, we wanted to clarify the design, making it cleaner and more modern.”

The changes to the exterior design were focused on the grille,and front and rear fascias. The chin was pulled forward and the fascia was pulled down to give the 2010 Mercury Milan a wider, sportier look. Those changes as well as substantial underbody work made for a cleaner, more aerodynamic car.

The two-tone look on the interior continues as a Milan signature, with satin-aluminum accents and a wood finish around the center stack. The Milan features Dark Charcoal Black, Medium Light Stone and Camel as interior choices through the Premier Series, which includes embossed leather.

An improved seat design with a new perforation pattern has been added as well. The seat contour itself was revised, with more side support to help create a softer seat overall.

Door sill plates mirror the satin-aluminum look as well. Drivers also are greeted with contrasting stitching on the steering wheel. Ice Blue lighting now illuminates the cluster and instrument panel display.

More powertrain options, more horsepower, better fuel economy
Both the inline four-cylinder and V-6 engines are upgraded, with the four-cylinder engine increased to 2.5 liters and the 3-liter V-6 increasing its horsepower rating from 221 to 240. Each engine improves fuel economy as well, up to 4 or 5 mpg depending on the model.

The 2.5-liter I-4 engine, which improved its 0-60 mph time by more than 1 second to achieve best-in-class performance, is available with either a six-speed manual or automatic transmission, up from five speeds.

“The gear ratios and the overall span of the transmissions allow us to have a more-efficient shift schedule,” said Matt Hettenhouse, powertrain team leader for the Milan. The first gear can be made a little deeper, which provides smoother acceleration. At the top end, a higher gear allows the engine to run slower in highway conditions, which also aids fuel economy.

The innovative Easy Fuel™ capless fuel filler system also is standard. This industry-exclusive feature helps to reduce evaporative emissions that create smog and global warming. When fueling is completed, and the fuel pump nozzle is removed, the system automatically seals shut.

Better handling in a quieter, more-comfortable ride
Bringing a premium driving experience to the Mercury Milan was one of the goals for the team. For the 2010 model, strides were made in steering and handling, turning circle (better by about 1 foot) and an improved brake pedal feel. Upgraded 17-inch painted aluminum wheels are another performance and appearance enhancement standard on the Premier.

The 2010 Mercury Milan team also took a look at how to improve the comfort of the car. “We made a major improvement on interior quietness,” said Chief Engineer J.D. Shanahan. Hood insulators, inner and outer dash absorbers, new carpet, revised ceiling baffles, additional sound deadening in the trunk, new interior material and new headliner material are among the improvements made.

In addition, improved body and door sealing defends and improves upon Milan’s best-in-class standing in wind noise. Reductions in wind noise and road noise gives Mercury Milan drivers the level of quiet luxury they demand.

With design refinements to the exterior creating a sportier look as well as upgraded technology and materials inside, the 2010 Mercury Milan expands on the value package that makes it a leader in the mid-size car segment.

Staying connected
New technology features available on the 2010 Milan include:
• Blind Spot Information System (BLISTM) with Cross Traffic Alert, which can help provide extra confidence to drivers in parking lots by alerting drivers sooner of nearby traffic while backing out. It uses two multiple beam radar modules, which are packaged in the rear quarter panels. The radar detects moving objects within a 65-foot range from either side of the vehicle. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding side-view mirror providing a warning that a vehicle is approaching. An audible alert is sounded as well.
• SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities – plus new 911 Assist and Vehicle Health Report provided with no monthly fees.
o 911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
o Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer’s paired and operable mobile phone.
• Voice-Activated Navigation, which integrates several functions including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch-screen display. The navigation system’s text-to-speech function calls out street names while in route to a destination and reads incoming text messages when the system is linked to SYNC. The integrated DVD player is capable of reading CD-Audio, MP3 CDs, DVD, DVD-Audio and DVD-ROM (for digital map updates). A music jukebox function stores more than 150 hours of music. The screen even can be customized with personal photos.
• SIRIUS Travel Link™, an industry-leading technology that, when combined with the voice-activated navigation system will provide users with real-time traffic data with accident and incident information, coast-to-coast weather data including current conditions and five-day forecasts, and fuel price information for over 120,000 gas stations. Travel Link also offers sports scores and schedules and a listing of more than 4,500 movie theaters with movie times, theater addresses, movie synopses and more.
• Reverse Camera System, which mounts a small camera on the decklid that is activated when Milan is shifted into reverse, giving the driver a clear view behind the vehicle. 
The video image is displayed in the optional navigation screen on Milans equipped with that option or in the self-dimming rearview mirror vehicles without navigation.

All Mercury Milan models will be built alongside the Ford Fusion at Ford’s Hermosillo (Mexico) Stamping and Assembly Plant and will be in dealers in spring 2009.

[Source: Ford]


Link: http://www.mercuryvehicles.com/2010milan/

Link: http://jalopnik.com/5092301/2010-mercury-milan
 

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Mercury C557
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TY TY Mr.SABLE


really NEED to see the new Milan in person...
- I *love* the pic in the Overview (attached), but
- think they maybe managed to go almost too sleek/pure/simple even for me
- do NOT love the first pic in the Gallery
- pretty sure I (still) don't like moustaches above grilles = at least for some/most colors
- the tail is great (2nd attachment)
- need more interior pix
- heck NEED MORE PIX!

...gonna concentrate on the other pix on the web for now
 

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Discussion Starter #3
^ Thanks for the bigger pic 2b2. ;) I personally love the new gauges retro meets modern and the rest of the interior looks very nice as well although I would prefer more bright satin trim and I'm not big on the way the passenger side of the dash looks anyway it still looks great.
 

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Discussion Starter #5
&
forgot one MAJOR comment:

Where's the NAME on the side of the MILAN?????
(on the website & that I attached)
For 2009 the Sable, Milan, Mariner and Mountaineer no longer bear their nameplates on the side. I think it was a silly thing to do.
 

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I agree, the interior looks a bit too bland, more like the fusion. I, too would like more satin trim on the interior. Not sure about the 'moustache' over the grill, either, maybe if the car was in a different color, it would be ok. Still want to see an ice blue one in person!!
 

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p.s. did you notice? Every milan has a mismatched right rear tailight piece. Must be the way it's put together in Mexico. The left one is usually fine.
 

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I think they did a great job!
They kept the backend close to the original (a good move)

Interior may be close to Fusion, but the center was improved on both, and it looks fresh.

Front is much better, and I like the chrome above the grill
I also really like the headlights, and the fog lamps.

Keep the badges OFF the sides! I never liked them on cars, and think they should only be on trucks. Get rid of the Hybrid badges on the sides too!
 

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Discussion Starter #10
note to Mr.M and EVERYBODY ELSE at FOMOCO
FIX THIS!!!

...while you're at it
use MERCURY on all of them instead of the model name (can put that on the trunklid if you insist ;))

I agree I think the name of car should be on the doors or the word Mercury on the doors would be great to.
 

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Mercury C557
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^ semi-retraction
as I just said in the MilanHybrid thread:
"it's almost like a de-chromed/shaved custom job imho
& as such
think I'd prefer it as an appearance-pkg or my version of an an XR (where the ext. badges are in the glovebox when you buy it - put them on if you wish, use them for keychains or whatever &/= No Holes in the sheetmetal!"

so
guess maybe I'm just not used to getting what I've asked for
& it's probably very easy/not-expensive to add My Choice of lettering
...would just like it to be OEM from the "Mercury CustomizingTailoring Boutique" ;)
 

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Discussion Starter #12


I love that particular view of the Milan. What a beautifully designed car.

Although it kinda has a similar look of the Cadillac DTS. (Which is not necessarily a bad thing)

 

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Introducing the 2010 Mercury MILAN

edited for shorter attentions spans (me) & highlighted

Media.FORD.com - 2010 MERCURY MILAN: NEW HYBRID MODEL,
CLASS- LEADING FUEL ECONOMY, SOPHISTICATED DESIGN .

  • For the 2010 model year, the Mercury Milan lineup expands to include an all-new hybrid that offers class-leading fuel economy, besting the Toyota Camry hybrid by at least 6 mpg in the city; innovative new SmartGauge™ with EcoGuide coaches hybrid drivers to maximize fuel efficiency
  • Milan will offer two fuel-efficient gasoline engine options for the 2010 model – Ford’s all-new Duratec 2.5-liter I-4, producing 175 horsepower as well as an enhanced 3.0-liter V-6 with 19 more horsepower than its predecessor; Milans equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry
  • Milan features sophisticated style inside and out with class-exclusive features and technology, including SYNC, SIRIUS® with Travel Link™ and Blind Spot Information System with Cross Traffic Alert
  • The 2010 Mercury Milan will be available in dealer showrooms in spring 2009
DEARBORN, Mich., Nov. 19, 2008 – The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline powertrain options, class-exclusive technologies and a more refined, sophisticated design.

Chief designer Darrell Behmer and his team: more at Media.FORD.com
** metallic new finishes on the instrument panel that carry through on the center console, doors and a...
** ...redesigned leather wrapped steering wheel
** gauge cluster has been designed with day time backlighting, a black lens, and 3-D elements to create a high tech jewel-like appearance, similar to a fine watch.
** The two-tone look on the interior continues as a Milan signature, with satin-aluminum accents and a wood finish around the center stack.
** The Premier Series includes embossed leather.
** Milan Hybrid... ...eco-friendly seat fabric made from post-industrial 100 percent recycled materials;
and a standard 110-volt power outlet.
** The innovative Easy Fuel™ capless fuel filler system also is standard.

All-new hybrid model
The Ford Hybrid team has developed a powertrain system that... ...allows the Mercury Milan and Ford Fusion hybrids to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

long list of features at Media.FORD.com

“Because our hybrid can run at a much higher speed in electric mode, you can do so much more in city-driving situations,” said Gil Portalatin, Hybrid Applications Manager. “Under the right conditions, you can drive in your neighborhood or mall parking lots without using a drop of gasoline.”

...Drivers can choose one of four data screens to choose the information level displayed during their drives. They are:
  • Inform: Fuel level and battery charge status
  • Enlighten: Adds electric vehicle mode indicator and tachometer
  • Engage: Adds engine output power and battery output power
  • Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption
All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

Staying connected
New technology features available on the 2010 Milan include:
  • Blind Spot Information System (BLISTM) with Cross Traffic Alert, which can help provide extra confidence to drivers in parking lots by alerting drivers sooner of nearby traffic while backing out. It uses two multiple beam radar modules, which are packaged in the rear quarter panels. The radar detects moving objects within a 65-foot range from either side of the vehicle. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding side-view mirror providing a warning that a vehicle is approaching. An audible alert is sounded as well.
  • SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities – plus new 911 Assist and Vehicle Health Report provided with no monthly
    911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.

    Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer’s paired and operable mobile phone.​
  • Voice-Activated Navigation, which integrates several functions including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch-screen display. The navigation system’s text-to-speech function calls out street names while in route to a destination and reads incoming text messages when the system is linked to SYNC. The integrated DVD player is capable of reading CD-Audio, MP3 CDs, DVD, DVD-Audio and DVD-ROM (for digital map updates). A music jukebox function stores more than 150 hours of music. The screen even can be customized with personal photos.
  • SIRIUS Travel Link™, an industry-leading technology that, when combined with the voice-activated navigation system will provide users with real-time traffic data with accident and incident information, coast-to-coast weather data including current conditions and five-day forecasts, and fuel price information for over 120,000 gas stations. Travel Link also offers sports scores and schedules and a listing of more than 4,500 movie theaters with movie times, theater addresses, movie synopses and more.
  • Reverse Camera System, which mounts a small camera on the spoiler that is activated when Milan is shifted into reverse, giving the driver a clear view behind the vehicle.
    The video image is displayed in the optional navigation screen on Milans equipped with that option or in the self-dimming rearview mirror vehicles without navigation.
All Mercury Milan models will be built along side the Ford Fusion at Ford’s Hermosillo (Mexico) Stamping and Assembly Plant and will be in dealer showrooms in spring 2009.

a bit more...
 

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Discussion Starter #14
^^ Thanks for all of this great info 2b2.

I sure hope that the new Milan does well for Mercury and really I see no reason why it shouldn't I mean it's far better than any of the competition especially when it it comes to fuel economy.
 

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any time, Mr.SABLE :) ...you've been posting plenty of good info & links, too!!!

&
got an idea from a thread elsewhere re: the elegant simplicity of the new MILAN
maybe...
they've decided to take on (specifically)(& surpass!) Audi & that "other L brand" in the styling department?!?
beating them at their own game?

edit/addit:
imho Audi is kinda stuck in their heritage-AutoUnion race car shape
& "L" doesn't really understand or HAVE shape - mainly concentrates on the shiny-object details (HL,TL,grille)
so
those are the principal reasons I expect Merc to put them in the shadow
& why I'm being careful about expessing opinions about the Milan from PixONLY
subtle design requires in person, preferably Hands-ON inspection, imho...
...the braille-technique ;)


sooo wish I could get to LAIAS - things keep getting more** complicated :(


re-edit/** as of 5pm... more & more & even more complicated :( :( :(
 

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Discussion Starter #16
any time, Mr.SABLE :) ...you've been posting plenty of good info & links, too!!!

&
got an idea from a thread elsewhere re: the elegant simplicity of the new MILAN
maybe...
they've decided to take on (specifically)(& surpass!) Audi & that "other L brand" in the styling department?!?
beating them at their own game?

edit/addit:
imho Audi is kinda stuck in their heritage-AutoUnion race car shape
& "L" doesn't really understand or HAVE shape - mainly concentrates on the shiny-object details (HL,TL,grille)
so
those are the principal reasons I expect Merc to put them in the shadow
& why I'm being careful about expessing opinions about the Milan from PixONLY
subtle design requires in person, preferably Hands-ON inspection, imho...
...the braille-technique ;)


sooo wish I could get to LAIAS - things keep getting more complicated :(
I agree with everything you said. Especially about Audi and the other L brand.

Yeah it would be nice I could get to the LA Show as well but I can't seem to find the time and plane tickets to LA from NC are probably not really cheap.
 
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