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2011 Chevrolet Silverado HD / GMC Sierra HD – First Drive Review - C&D

Same skin, new bones. GM completely reworks its workhorses everywhere you can’t see.
July 1, 2010 at 9:54 pm by Steve Siler
Decades ago, passenger cars were redesigned or retouched every year or two, while trucks evolved at a glacial pace. Nowadays, trucks—both pickups and SUVs—have picked up their evolutionary pace, and this includes pickups earmarked for heavy-duty use. Case in point: Just three years ago, GM introduced its current Chevrolet Silverado and GMC Sierra HD, and they’re already being massively upgraded for 2011.

It’s interesting, then, that they don’t look any different. GM developed a new, fully boxed ladder frame, beefed-up front and rear suspension components, bigger and better brakes, and a new Duramax diesel engine that offers both stratospheric torque and better fuel efficiency. But other than a full-width chrome bumper and the relocation of the fake hood louvers, there is little you can see inside or out that broadcasts to the world that there’s anything new about these trucks...

...GM’s best-ever HD trucks are arriving in dealerships now, and the company will have to get the message out to its customers via some smart and targeted marketing efforts, because the one thing these trucks can’t do on their own is spread the word.


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