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2012 Ford Falcon aims to stop the sales spiral
By Tim Beissmann
December 5th, 2011
Car Advice
Ford Australia won’t guarantee a halt to sliding Falcon sales in 2012 despite the introduction next year of a model range update and a new, more fuel efficient four-cylinder engine.
This year will go down as one of the worst in the Falcon’s 51-year history. After four consistent sales years between 2007 and 2010 where the Falcon – despite losing ground each year – remained between 33,941 and 29,516 units, this year it is on track to plummet by around 10,000 sales, falling below 20,000 units for the first time in recent history.
The year-on-year decline is the Falcon’s worst result since 2005-2006 when sales fell from 53,080 to 42,390 – although this year’s drop, likely to be in the region of 35 per cent, is far worse in terms of percentages. The glory days of 2003, when the Falcon achieved its best ever yearly sales result of 73,220 vehicles, is now a very distant memory.
Ford Australia president and CEO Bob Graziano is upbeat about the coming 12 months, but stopped short of guaranteeing annual Falcon sales would increase for the first time since 2003. “We now have the freshening out, we will have EcoBoost out early next year along with EcoLPi, so I’m looking for a good year in 2012,” he said.
Full text at link
By Tim Beissmann
December 5th, 2011
Car Advice
Ford Australia won’t guarantee a halt to sliding Falcon sales in 2012 despite the introduction next year of a model range update and a new, more fuel efficient four-cylinder engine.
This year will go down as one of the worst in the Falcon’s 51-year history. After four consistent sales years between 2007 and 2010 where the Falcon – despite losing ground each year – remained between 33,941 and 29,516 units, this year it is on track to plummet by around 10,000 sales, falling below 20,000 units for the first time in recent history.
The year-on-year decline is the Falcon’s worst result since 2005-2006 when sales fell from 53,080 to 42,390 – although this year’s drop, likely to be in the region of 35 per cent, is far worse in terms of percentages. The glory days of 2003, when the Falcon achieved its best ever yearly sales result of 73,220 vehicles, is now a very distant memory.
Ford Australia president and CEO Bob Graziano is upbeat about the coming 12 months, but stopped short of guaranteeing annual Falcon sales would increase for the first time since 2003. “We now have the freshening out, we will have EcoBoost out early next year along with EcoLPi, so I’m looking for a good year in 2012,” he said.
Full text at link
