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2015 F-150 Detroit Free Press Truck of the Year
Detroit Free Press


If you want to be the leader, you've got to lead.

The 2015 Ford F-150 pickup shouldered the burden of leadership and, as you might expect, hauled that heavy load to the front of the pack.

Automakers all over the world knew that, at some point, they would have to figure out how to use lightweight materials in their best-selling vehicles. It was necessary to meet the strict limits on greenhouse emissions. A few luxury automakers already used aluminum bodies on high-priced vehicles they built in low numbers.

The rest of the industry was waiting to see which mass-market company would roll the dice, and with what vehicle.

Ford stepped up, and stepped up big. The 2015 F-150, perennially America's best-selling vehicle and by far Ford's most profitable and important vehicle, led. The result is a truck that tows and hauls more than the previous model, gets better fuel economy and pioneers new manufacturing techniques. Every other automaker is studying Ford, hoping to learn from the leader.

The F-150 took some heat for not beating the fuel economy of Ram's 1500 diesel, but the Ford tows and hauls more, and costs less to operate, given lower cost than diesel engines and diesel fuel.

And the 2015 F-150 is just Ford's first step. Look for this new truck to deliver more advances for years to come.

Contact Mark Phelan: [email protected] or 313-222-6731. Follow him on Twitter @mark_phelan.
 

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Phelan is typically critical of Detroit products, oddly enough considering the source, so it is refreshing to hear him say this about F-150 and Mustang. I have written him several times, in disagreement (imagine that, LOL), and we are practically on a first name basis, harhar. He recalls the @ford.com email address probably, more-so than my disagreements of his criticism of Ford products. Anyway, can't wait for Jan. 12.
 

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The result is a truck that tows and hauls more than the previous model, gets better fuel economy and pioneers new manufacturing techniques.
There you go. What more needs be said? Some will prefer the looks of a different truck, or certain option packages, or whatever, but those that belittle the new F-150 are forgetting these basic points: it works harder using less fuel than before, and all that thanks to AND despite introducing a whole new way of producing the best-selling vehicle in the US.
 
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