DEARBORN, Mich. – The Ford Explorer has a new option for customers in the market for a sporty-looking utility that also raises the bar on comfort and technology without breaking the bank: enter the Appearance Package.
"Customers asked for more, and this is our answer," said Matt Zuehlk, brand manager for the Explorer. "We know consumers love the look of the Explorer Sport. With this package you get that on Explorer XLT. It looks amazing, and has all the technology at a surprising value."
Available later this month, the new option offers customers even more variety as demand for utility vehicles increases. Explorer sales topped 20,000 in May for the first time since July 2005 with 20,346 vehicles being sold. This represents a 21 percent increase compared to May last year.
According to data from POLK, recently acquired by IHS, Explorer is a strong seller to the Millennial demographic, defined as buyers ages 18-34. According to POLK, since 2009, vehicle sales within this age demographic have increased 33 percent. However, Ford’s share of Millennial buyers more than doubles the industry pace with a 72 percent increase since 2009.
Explorer has contributed 21 percent to Ford’s overall sales growth with this younger Millennial demographic since 2009. "Explorer contributes more to our Millennial sales and share growth than any other passenger car or utility vehicle in our lineup. More proof that Explorer attracts all types of customers with great looks and third-row versatility," said Erich Merkle, US sales analyst for Ford.
The new Appearance Package includes striking exterior details, with 20-inch machined aluminum wheels that have painted pockets, black body side cladding and roof rack rails. Other stylish features include a Magnetic Metallic painted grille, mirror caps and liftgate appliques, Explorer hood badge, and door handles painted the same color as the body.
Interior details include leather-trimmed heated seats that have Miko® suede inserts and contrasting stitching; floor mats that have special badging; and an auto-dimming rearview mirror.
The package also features technology upgrades such as SYNC® with MyFord Touch®, two 4.2-inch color LCD displays in the instrument cluster, an 8-inch LCD color touch-screen in the Meteorite Black center stack, two USB ports and an SD card reader.
• Explorer sales break the 20,000-vehicle mark in May for the first time since July 2005, with 20,346 vehicles being sold, making it the best month ever for the current generation
• 2015 Ford Explorer XLT is available later this month with a new appearance package that gives the utility a sportier look, adds more comfort and technology features at an outstanding value
• The new Appearance Package includes grille and mirror caps painted Magnetic Metallic, 20-inch machined aluminum wheels with painted pockets and leather-trimmed heated seats with genuine Miko® suede inserts
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