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The Mercedes-Benz EQC is where EV crossovers are headed


The first member of the EQ sub-brand is revealed




Mercedes-Benz introduced its EQ sub-brand today with the EQC 400, an electric crossover with a claimed 200-mile range and 4.9-second 0-60 time, in Stockholm. It wears unique styling, but its overall dimensions are roughly equivalent to the GLC-Class crossover. The design shares a strong resemblance to other Mercedes products, but there's enough unique language – especially in the front end – to create some distance between the fully-electric and internal-combustion Mercedes families.

more at: https://www.autoblog.com/2018/09/04/mercedes-benz-eqc-400-official-2020-bev/
 

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The best of the car was to see the perfect presentation made by Daimler AG CEO, Dieter Zetsche.

The car is OK . Is a Mercedes-Benz. Nothing new in the exterior or interior design. Nothing really innovative or different from the ICE models of the brand. The uniquely interesting thing about this car is the powerplant.
 

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Odd front end design
 
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Many automakers are hitting the BEV market hard with vehicles that have tall CUV profiles. A sleek low sedan is lighter, offering huge gains in battery efficiency, range and of course performance. I mean, I aspire to wanting one as a 2nd or 3rd vehicle, as opposed to a CUV that I want to travel long distance without the restrictions, or maybe I want to tow often, and what does that do for my range? I just don’t desire a CUV, I buy one because I need one. I don’t care that they can be fast too. I would love to hear opinions on this, as I think loading up the roads with tall BEV’s for your first volume applications, is not ideal. This is what Tesla got right.
 

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I think that a sexy, sleek BEV sedan would be far more desirable than any BEV CUV. Many families already own a CUV or are clearly moving toward it. But there are still many restrictions to electric, which would be less of an issue in a vehicle that is not used as a family travel/utility/tow tool.

If it looked this sleek, I would even tolerate a fastback hatch.

 

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I like it! Far superior design to the Model X with it's gimmicky falcon wing doors and body that reminds me of the Buick Rendezvous, not in terms of style, but having zero ground clearance, being short in length, tall in height and relatively narrow, all great in terms of usability but terrible in terms of desirability.

I've never understood the need to make an electric look like something from the future. Make it look current, and sexy, never forget the sexy, and to me you have a winning combination. I cannot think of a single futuristic looking vehicle that didn't look ridiculous. I'm looking at you BMW i8, Honda Clarity, Nissan Leaf. This Mercedes has a somewhat unique look compared to other Mercedes products, but doesn't look like it was drawn by a 12 year old. The bar for electric vehicle design hasn't been set very high, and yet manufacturers continue to treat it like a limbo bar!

And good Lord please don't let the Ford look like that hideous Edge! It's far to busy and terribly proportioned to make for a sexy performance crossover. I think it's long past time for Ford to abandon this hard edged design language and bring back some subtle, sexy curves!
 

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I really like it.....Hope to see something like this from Lincoln....it's been a while since the Aviator preview
 

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When I saw this picture I thought "why do they have a picture of the MKX in an article about the MB EV SUV?" But it is unavoidable, with so many all these tall 5-door boxes start to look the same. It does look nice.....and big.

But the EQA, EQB, EQE and EQS are on the way as well. I wonder what they will call the C-Class sedan EV, since they used EQC for this big SUV that MB states is the size of an E-Class.
 

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I generally like Mercedes design, but the Mercedes EV face is not appealing to me. To me it looks like they took a typical Mercedes SUV and added EV decorations. This is why I generally admire Tesla, they are exotic because they take advantage of their EV attributes with striking proportions. Most car companies still treat an EV like a converted gas car, adhering to anachronistic limitations for familiarity. Tesla design is simple and precise, the details are minimal and smart. I think the Mach1 is a better design than this Merc IMO, it has better proportions with that strong modern Ford visual DNA with those sharper creases and cleanly divided surfaces. The Mercedes looks more upscale in a traditional sense because it's smooth and well put together.

Either way, every other Non-Tesla car company is going to have a harder time styling BEVs that aren't fundamentally clumsy and tacky references to their brand's visual DNA. I think this is what makes Tesla so hard to match. We'll see how Ford does, but they seem to be very interested in bridging the divide successfully with Mach1. I think Ford had demonstrated an aptitude for styling restraint on EVs and it's striking how much better proportioned this EV is compared to Ford's typical crossovers.
 

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I generally like Mercedes design, but the Mercedes EV face is not appealing to me. To me it looks like they took a typical Mercedes SUV and added EV decorations. This is why I generally admire Tesla, they are exotic because they take advantage of their EV attributes with striking proportions. Most car companies still treat an EV like a converted gas car, adhering to anachronistic limitations for familiarity. Tesla design is simple and precise, the details are minimal and smart. I think the Mach1 is a better design than this Merc IMO, it has better proportions with that strong modern Ford visual DNA with those sharper creases and cleanly divided surfaces. The Mercedes looks more upscale in a traditional sense because it's smooth and well put together.

Either way, every other Non-Tesla car company is going to have a harder time styling BEVs that aren't fundamentally clumsy and tacky references to their brand's visual DNA. I think this is what makes Tesla so hard to match. We'll see how Ford does, but they seem to be very interested in bridging the divide successfully with Mach1. I think Ford had demonstrated an aptitude for styling restraint on EVs and it's striking how much better proportioned this EV is compared to Ford's typical crossovers.

I agree with you. Put some blue lines or ligths on a traditional Mercedes-Benz crossover is a childish error that we cant forgive Mercedes-Benz. Should all electric vehicles have blue accents? The front end has something that make it unpleasant... maybe is the form how the lines of the hood intersect the curved grille.



And about the Mach1, I want to see it rigth now. When Ford will show us something? At least, a concept .
 

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Here, automakers have the opportunity to create. If you are going to reinvent the automobile, why handcuff yourself to your old design DNA? Even T***a realized that painting a fake grille was stupid. Mercedes-Benz/EQ doesn't get it; Volvo/Polestar does (to some extent). You don't create a new brand with the same old design DNA. There has to be an original way to display a tristar.

If you want design continuity, keep making ICE vehicles. BEVs will be a break from Ford's past. Proportions are one thing and Ford's new platforms address that. It's the designs that will take you forward. Is there going to be a "new" Ford or not?
 

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I generally like Mercedes design, but the Mercedes EV face is not appealing to me. To me it looks like they took a typical Mercedes SUV and added EV decorations. This is why I generally admire Tesla, they are exotic because they take advantage of their EV attributes with striking proportions. Most car companies still treat an EV like a converted gas car, adhering to anachronistic limitations for familiarity. Tesla design is simple and precise, the details are minimal and smart. I think the Mach1 is a better design than this Merc IMO, it has better proportions with that strong modern Ford visual DNA with those sharper creases and cleanly divided surfaces. The Mercedes looks more upscale in a traditional sense because it's smooth and well put together.

Either way, every other Non-Tesla car company is going to have a harder time styling BEVs that aren't fundamentally clumsy and tacky references to their brand's visual DNA. I think this is what makes Tesla so hard to match. We'll see how Ford does, but they seem to be very interested in bridging the divide successfully with Mach1. I think Ford had demonstrated an aptitude for styling restraint on EVs and it's striking how much better proportioned this EV is compared to Ford's typical crossovers.
Well I still think Lincoln had a winner with the Continental Concept as is, as a 300+ mile EV, inductive hands free home charging, with dual motor AWD, autonomy, Fords technological tour-de-force. Then load it up with Black Label interior appointments and service. "Seriously Quiet Luxury". I don't even want a big car but I want that! And that's what Lincoln needs, is cars that consumers just have to have....they want them.

 

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What I see happening is the the traditional ICE auto industry is still thinking ICE. Meaning that they see segment sharing between cars and SUVs that are sold at a higher profit margin, they think that if they made SUV EVs those SUV customers will pay twice as much for an EV version of the same segment EV. That's not gonna happen, and the #1 selling EV company has already painted that picture for the ICE industry.

All they had to do is look at the actual demand/sales of an electric sedan/5-door vs an electric SUV. Month after month the sedan or 5-door hatch outsells the SUV by a wide margin.

YTD, midsize Model 3 is over 55k, while YTD the full-size Model S is at 14k while the large Model X is at 13K. But for August Model 3 sold over 14k units, vs 2600 and 2700 for the Model S and X.

Just looking at the live real time data, it indicates that the ICE industry is reaching for very low large SUV EV sales numbers below 3k monthly. Which does make sense, as they are limited on battery production capacity, and to launch globally, a higher price on a less popular platform helps them get in the EV market and meet consumer demand.

But it is vividly clear that if the ICE automaker is interested in a high volume EV which can bring profitability, their focus should be with offering an EV midsize sedan or 5-door hatch. For Ford, that would be a next gen Fusion EV, for Lincoln it would be a next gen MKZ EV. The German ICE automakers know this, because with MB it WILL be next gen C-Class EV and already testing BMW a 3-Series EV.

So it seems these two large luxury CUV EVs from MB and BMW will be their flagship EVs, until the launch of their much higher volume sedans. Very much how Tesla launched the Model S and X before the higher volume Model 3.

Jaguar on the other hand, fumbled and tried to mix the two in a hybrid type of suv/5-door sedan, which just narrowed their market significantly. Their better option was to do a next gen XE but make it electric to compete with Model 3 the upcoming EV competition in that segment. I just hope Ford does not make the same mistake their first dedicated EV, unless it's an electric next gen Mustang, then it's on.

But it won't be long until the EV sedans/5-doors with great diving dynamics, longer range and beautiful sleek lines are launched, and thats when the real fun begins.....
 

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You can't use Tesla as a template, the market circumstances are changing wildly as competition swoops in, this is not where the market is going to settle. There is a reason everybody is responding to Tesla with a utility...Tesla missed the biggest market completely. Ford will be in the market before Tesla! Ford will have an BEV truck before Tesla! The sedan is a dead-end and ultimately that's what imperils Tesla in the face of competitors.

BTW, Mach1 will have two battery capacity options, just found that out.
 

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Well I still think Lincoln had a winner with the Continental Concept as is, as a 300+ mile EV, inductive hands free home charging, with dual motor AWD, autonomy, Fords technological tour-de-force. Then load it up with Black Label interior appointments and service. "Seriously Quiet Luxury". I don't even want a big car but I want that! And that's what Lincoln needs, is cars that consumers just have to have....they want them.

As is? No! On the new CD6? YES!!
 
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