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All-New Lincoln MKC Shares Spotlight at ESSENCE Magazine’s Black Women in Music

The newest vehicle from the Lincoln Motor Company – the Lincoln MKC – will share the spotlight with one of the emerging voices in music – Emeli Sandé – at the ESSENCE Black Women in Music celebration.

The all-new Lincoln MKC, the brand’s initial entry in the small premium utility segment, was revealed late last year in New York City. It will be on sale later this year.

Lincoln MKC introduces Lincoln Experiences with Approach Detection technology and an embedded modem that enables the MyLincoln Mobile™ app. Available features include a fully turbocharged engine lineup headlined by the 285-horsepower 2.3-liter EcoBoost® engine, active park assist, Deepsoft Bridge of Weir leather, Vista Roof®, 19-inch wheels, voice-activated navigation, hands-free liftgate and a host of driver-assist technologies.

The Lincoln MKC will be on the red carpet during the event in addition to the 2014 Lincoln MKZ, which will provide transportation for event honorees and VIPs, including Sandé, who has earned praise from the New York Times and admiration from Sir Elton John for her powerful performances.

“Emeli Sandé brings fresh, groundbreaking style as a performer and songwriter, which makes her a perfect match with the new perspective the Lincoln Motor Company is bringing to the luxury segment,” said Shawn Thompson, Lincoln manager, multicultural marketing. “Lincoln is pleased to be the presenting sponsor of the 2014 ESSENCE Black Women in Music event because it celebrates strong and creative women.”

https://media.lincoln.com/content/lincolnmedia/lna/us/en/news/2014/01/21/all-new-lincoln-mkc-shares-spotlight-at-essence-magazines-black-.html
 

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I know the ad of last year at Superbowl (the steer the script) was not good (IMO) but it would be good if Lincoln continue to present some ads at the Superbowl this year, maybe some new ads of the MKC
 

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^ I disagree about the SuperBowl, Jose
but
iirc The Oscars are coming soon...


&/btw
Autoblog says the MKC configurator is now up - - I'll check on next Library visit...
well maybe for the Oscar but I think the superbowl is a great idea, here in Lima a lot of people see the superbowl so maybe that could indicate how big it is............it is up for a couple of weeks at least, I think the people at Autoblog need to pay more attention to Lincoln haha lol
 

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^ I disagree about the SuperBowl, Jose
but
iirc The Oscars are coming soon...


&/btw
Autoblog says the MKC configurator is now up - - I'll check on next Library visit...
It has been up for almost a month now, not sure why they're just now reporting on it.
 
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