May-30-2013 1:05 PM ET
SEOUL – Ford Sales and Service Korea launched the all-new Lincoln MKZ, marking the Asian debut of the vehicle that will set new standards for premium sedans by combining elegant design and impressive state-of-the-art technology.
Ford Korea hosted an art exhibition, “ART by MKZ,” May 23 to 25 to showcase the new premium mid-size sedan, which represents the future of the Lincoln brand. The MKZ art exhibition featured eight renowned Korean artists whose work includes painting, multi-media and sculpture. It offered an opportunity to experience Lincoln’s new design philosophy and its artistic merit.
The 30 pieces of artwork created by the featured artists under the theme “so different, so attractive,” reflect the messages of Lincoln’s design value – progress and sensation, transformation, reimagination and the coexistence of the past and future.
“Since it’s unveiling at the Seoul Motor Show in March, there has been a lot of interest in the all-new Lincoln MKZ, and we are excited to introduce the vehicle to the market,” said Jae Jung, president and CEO of Ford Korea. “Starting with this MKZ art exhibition, we will execute various activities on and offline to further demonstrate Lincoln’s artistic value and philosophy to customers.” [READ MORE]
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