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Mercedes-Benz and AMG confirmed that a concept version of the new AMG hypercar, the proyect One, will be in Frankfurt. The Proyect One will show the progress in hybrid tech. This car will be a halo car for the Mercedes-Benz brand, like the GT for Ford, or the NSX for Honda/Acura.

here the link: http://www.carscoops.com/2017/09/its-official-mercedes-amg-project-one.html

 

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Mercedes-Benz and AMG confirmed that a concept version of the new AMG hypercar, the proyect One, will be in Frankfurt. The Proyect One will show the progress in hybrid tech. This car will be a halo car for the Mercedes-Benz brand, like the GT for Ford, or the NSX for Honda/Acura.

here the link: http://www.carscoops.com/2017/09/its-official-mercedes-amg-project-one.html

 

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Underpinings/mechanicals look interesting.


Power of the Project One will be provided by a 1.6-liter turbo V6 with hybrid assistance, derived from Mercedes-AMG’s 2015 W06 Hybrid Formula One car. Naturally, the system will be*thoroughly revised for use on the road, and Mercedes promises it will last 31,000 miles (50,000 kilometers) between rebuilds, despite its predicted rev limit of above 10,000 rpm. Supported by two electric motors directly and two more located on the front axle, the hybrid system has an output of “over 1000 horsepower.”
- https://www.motor1.com/news/178767/mercedes-amg-project-one-teaser/
 

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I wonder how we define "Halo Car" going forward. I thought a halo car was supposed to attract buyers into dealer showrooms but I could be wrong. In any case, can we put the Ford GT, the Acura NSX and this upcoming AMG Proyect One into the same category?

The Ford GT was a homologation special that was designed to commemorate earlier LeMans victories. IIRC, The FIA allowed it to race, under a special arrangement, before it was produced for sale. It will never appear for sale on a Ford dealers floor, all copies having been ordered before production.

The NSX appears to be intended to be a true showroom attraction.

This AMG may be a limited-edition technology demonstrator that may never be seen at MB dealers.

I don't know. All I know is that Lincoln needs a "Halo Car" of some sort however it is defined.
 

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I wonder how we define "Halo Car" going forward. I thought a halo car was supposed to attract buyers into dealer showrooms but I could be wrong. In any case, can we put the Ford GT, the Acura NSX and this upcoming AMG Proyect One into the same category?

The Ford GT was a homologation special that was designed to commemorate earlier LeMans victories. IIRC, The FIA allowed it to race, under a special arrangement, before it was produced for sale. It will never appear for sale on a Ford dealers floor, all copies having been ordered before production.

The NSX appears to be intended to be a true showroom attraction.

This AMG may be a limited-edition technology demonstrator that may never be seen at MB dealers.

I don't know. All I know is that Lincoln needs a "Halo Car" of some sort however it is defined.

Lincoln need a halo car ASAP. A very special type of halo car. Something different, not offered by others luxury brands. What? I don't know. But I think must be something that attract young people. This could be a very disruptive style, some new communication or connective technology, an interesting powerplant ( electric, hybrid ?) , an innovative body style (a high ride sedan or Coupe?) , I don't know exactly what kind of novelty needs Lincoln to offer, but clearly they need to do something to make noise in the luxury market and make the brand desired again.
 

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Lincoln need a halo car ASAP. A very special type of halo car. Something different, not offered by others luxury brands. What? I don't know. But I think must be something that attract young people. This could be a very disruptive style, some new communication or connective technology, an interesting powerplant ( electric, hybrid ?) , an innovative body style (a high ride sedan or Coupe?) , I don't know exactly what kind of novelty needs Lincoln to offer, but clearly they need to do something to make noise in the luxury market and make the brand desired again.
I think Lincoln has an 'opportunity' for a major leap in the luxury market with:

- refreshed MKX and MKC both offering a 30mile PHEV like Ford is offering on the Mondeo in China. And for Lincoln, they should come with an induction charging option so luxury owners don't have to plug in at home.

- but the big one would be next gen MKZ as a true C-Class/3-Series competitor, offering a 5-door grand coupe, coupe, and cabriolet, with PHEV option for each body style and a 300+ mile grand coupe luxury performance EV. This will get younger buyers into Lincoln dealerships.
 

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So I guess this could be a spiritual successor to the CLK GTR?
 

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As an unashamed 13th/Gen X'er, I would love to see a full size, 4 wheel drive, next generation cd6 platformed, extended wheelbase, four-coach-door, (BMW type hard top) convertible, with a Lincoln exclusive 3.0 liter hybrid v6 or Lincoln exclusive v8, dispensing 600+ horsepower starting at a very American $70,000 and moving up to $105,000 depending on the options! >:):cool:0:)
 

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Lincoln need a halo car ASAP. A very special type of halo car. Something different, not offered by others luxury brands. What? I don't know. But I think must be something that attract young people. This could be a very disruptive style, some new communication or connective technology, an interesting powerplant ( electric, hybrid ?) , an innovative body style (a high ride sedan or Coupe?) , I don't know exactly what kind of novelty needs Lincoln to offer, but clearly they need to do something to make noise in the luxury market and make the brand desired again.
Perhaps Lincoln can have a Halo car or special model once it becomes a much more profitable "Global" brand.
 

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Perhaps Lincoln can have a Halo car or special model once it becomes a much more profitable "Global" brand.
How does Lincoln become a global brand? Which came first; the chicken or the egg?

The mindshare that attracts new, aspirational, luxury-market customers has to at least be hinted at by Lincoln before it can grow. Selling "developments" of a few existing Ford models will not push Lincoln forward.
 

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How does Lincoln become a global brand? Which came first; the chicken or the egg?

The mindshare that attracts new, aspirational, luxury-market customers has to at least be hinted at by Lincoln before it can grow. Selling "developments" of a few existing Ford models will not push Lincoln forward.
Developing a wider range of unique future sedan and CUV models can push the brand forward (and into new markets).

If Mercedes was just limited to Germany, UK and China, they probably wouldn't consider models like the AMG Project One hypercar.
 
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