I have a very strong feeling these low fuel prices will not last.
They won't last because the pricing is driven by a market grab by OPEC who is flooding the market with cheap oil from the middle east, in an attempt to drive out the smaller, midsize oil companies and restrict profits from the big guys.
OPEC drops the price of oil they send to the US by about half, so US providers have to do the same to compete which cuts their profits, and then smaller providers won't last.
I expect by spring/summer when fuel use has it's peak, and the targeting completion has folded, OPEC get back to looking for more profits, and oil prices will climb back to where they oil companies artificially had it set.
But here is the thing. The last time oil companies artificially jacked up oil prices to $5/gallon, consumers went to hybrids and plug-ins to use less fuel. Even with dropping oil prices by 1/2(in what I think is an attempt to slow the hybrid/plug-in vehicle sales), hybrid sales have dropped by about 20%, but plug-in(that use Zero fuel some or all of the time) sales are up over 30%.
The oil providers see the trend away from there core product. And now must balance consistently diminishing volume with pricing that can directly accelerate the consumers move away from oil forever. There are over a dozen new plug-in vehicles coming for 2015 and 2016 using little to no oil and battery prices dropping and next gen tech coming. And the launch of the 200 mile $40k Ev from Tesla, that hits the EV sweet spot for most car owners with a garage to charge at home. Ford and GM are expected to do the same in about the same timeframe.
The oil industries push for fuel cell won't work either, since it's tied to an even more expensive fuel and a requirement to drive to a 'pump' to buy more on a consistent basis. Unlike with a 200+ mile EV, all the power over 90% will need will come from the home charger.
But that's just how I see it....