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DEARBORN, May 16, 2007 - The latest automotive research from Kelley Blue Book's "Brand Watch" says Ford is tops in exterior styling for trucks and SUVs.
The research measured the perceptions of exterior stylishness among active shoppers in various categories. In the truck and non-luxury SUV categories, shoppers rated Ford products number one.

"As vehicle reliability reaches near-parity in the market, we predict that exterior styling will play an even bigger role in building new-vehicle sales and brand equity," said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book. "The results of the Brand Watch study demonstrate that the industry is, and should be, placing great emphasis on what their vehicles look like."

Ford's F-Series remains the best-selling vehicle line in the United States. Along with the F-150, the lineup also includes the Super Duty trucks. Redesigned for the 2008 model year, Super Duties feature a raised nose and enlarged grill and air vents mounted on the fender behind the wheel arch.

Among SUVs, the 2007 Ford Expedition features a bold new exterior design inspired by Ford F-Series pickup trucks. The new Expedition posted its eighth consecutive month of higher sales in April.

The 2008 Escape has a completely new look inside and out, including a new rugged front and a raised belt line for a stronger look. The Ford Explorer remains a top seller in the traditional medium SUV category.

Available to vehicle manufacturers and auto industry professionals, Brand Watch taps into active shoppers to determine their perceptions of automotive brands within specific automotive segments. Brand Watch further delves into how each manufacturer's brand equity differs across vehicle segments, compares the relative standing of each make vs. competitive makes, and reveals the decision factors of car-buyers within each make and segment. Detailed demographic and psychographic information is also collected, reported and detailed throughout Brand Watch's comprehensive study which is available quarterly from Kelley Blue Book Marketing Research.

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The primary problem Ford faces is that, they have to price their products lower than GM to sell. Given a Tahoe and a Expendation at the same price, the buyer on the street will take the Tahoe.
So Ford has to slash off some price to sell their truck.
 

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The primary problem Ford faces is that, they have to price their products lower than GM to sell. Given a Tahoe and a Expendation at the same price, the buyer on the street will take the Tahoe.
So Ford has to slash off some price to sell their truck.
That is not entirely true. Ford has to proce their products lower than Toyota and Honda because they own much of the markets that Ford nees to regain, so does GM. Right now Ford has to watch GM but not nearly as much as they have to watch the Asian Big Two.
 

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IMO the only thing that is keeping the Expy with the lower price is the power segment I know that the Tahoe still have the 4speed and the expy the 6 but the Tahoe has a more powerful engine, if Ford is able to put the 4.4lt diesel that is going for the F150 i bet they will beat the competition
 
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