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Toyota Tundra overtakes GMC Sierra 1500 in year-to-date sales?


The launch of Toyota's all-new 2007 half-ton Tundra pickup has had its fair share of hiccups, but despite bumps in the road, it appears that the Japanese automaker's half-ton has become the first import pickup to overtake a domestic in year-to-date sales. According to Mike Levine at pickuptruck.com, it appears the GMC Sierra 1500 lost its #4 ranking in half-ton sales to the Tundra based on projections culled from production numbers.

General Motors reports that the Sierra has sold 115,185 units year-to-date. The figure, however, includes 2006 and 2007 models of the Sierra 1500, Sierra 2500 (three-quarter ton), Sierra 3500 (one-ton) and even the 2007 Sierra "Classic" based on the older GMT800 platform. GM doesn't break down the sales numbers for the Sierra by model, so Levine got creative and used production numbers for each model from both 2005 and 2006 to extrapolate what percentage of this year's sales the Sierra 1500 model was likely to be. Assuming the Sierra 1500 represents about two-thirds of all Sierra sales, that would mean GM sold 76,700 units of the truck during the first seven months of 2007. The Tundra, meanwhile, sold 105,990 units, of which 97,290 were the all-new 2007 Tundra. Based on an "apples-to-apples" comparison in sales between half-ton models, it would then seem the 2007 Toyota Tundra easily outsold GMC Sierra 1500 to become the #4 best-selling half-ton pickup in the U.S

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I beleive Toyota sales will cool. there is no way it can keep this pace. Once the hype settles, the #'s will adjust. The GMC will be back. I am basing my assumption on the Titans initial hype.
The GMC is a superior truck in all possible ways
I beleive Previous Tundra owners are trading their old ones in. I hardly see the old ones like I used to. Plus there is the higher incentives, while Ford and GM are holding their incentives down.

According to edmunds Incentives

GMC Sierra:
July 2007 - $3995


Toyota Tundra:
July 2007 - $6861
 

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Most of Toyota sales most likely are coming from Toyota trade ins. People going from Tacoma and others going up from older Tundra
 
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