Actually I was hoping you wouldn't.You didn't think I would let this go by, did you?
One can argue that the MKX did replace the Aviator or the the MKZ replaced the LS. But lets say you are right and Lincoln has 2 completely new products it didn't have before (that of course since you insist in calling the MKZ -previously Zephyr, a "completely new product it [Lincoln] didn't have before", even though its been in the market since fall 2005). Well, in the same token it is also true that Lincoln now doesn't have 2 completely different products it did have before, the LS and the Aviator.Lincoln is doing well because it has 2 completely new products it didn't have before. Cadillac has no new models. Newer versions, but no new market segments. Add the MKS to the mix and Lincoln will be doing well indeed by this time next year.
Ford execs are wise to not state sales projections of the MKS. Even if it sells poorly compared to the competition, there can still be lots of crowing. There's no history to compare any of these new models to (unless you want to bring up the Aviator). For example, the last time Lincoln had a car anything like the MKS (large FWD sedan) was the 2002 Continental. By the time the MKS makes it to dealers, 6 years will have passed. So no matter what sales are they can and will be hearlded as fantastic.
But you are also selectively oblivious of the fact that two pre existing Lincoln product (40% of their lineup, if you count the discontinued MarkLT, 50% if you don't) are doing much better than last year. The Navigator recorded a gain of 14.1% for the month of october and has an accumulated YTD gain of 8.1%, and of course the MKZ gained 28.5% last month and has an accumulated 8.3% YTD gain.
Like you said the MKS will only make things better, but I can't see the rationale behind trying to demerit Lincoln's 2007 impressive achievements.