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Beijing show: Ford’s Aussie-flavoured Escort imminent

FORD Australia’s latest international design and engineering handiwork is expected to go on display in Beijing next month in the form of a mid-sized sedan called Fu Rui Si – that’s Escort to you.

The Blue Oval company is set to spring images of the four-door vehicle as early as next week ahead of its in-the-flesh debut at the 2014 Beijing motor show starting April 20.



http://www.goauto.com.au/mellor/mellor.nsf/story2/D5395968D62D9CF7CA257CA6007E1A53
 

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The new Ford Escort will be manufactured in China by the Chang’an-Ford joint venture, it will be positioned between the Ford Focus and the Ford Mondeo. Chinese name is ‘Furuisi’ (福睿斯).
- http://www.carnewschina.com/2014/02/21/spy-shots-new-ford-escort-sedan-seen-testing-in-china/

For a car that's supposed to be positioned between the Focus and new Mondeo (Fusion), I was expecting this car to retain the control blade rear suspension of the Focus, I'm actually surprised that they ditched it in favor of a Fiesta-style twist beam rear suspension!


Could it be, they mean it will be positioned between the Focus and Mondeo only in terms of size and appearance but not in technology? Hmmm...
 

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I thought it was clear from the start that the Escort was like VW's previous generation cheapos...for China
Ford's play here is interesting; instead of using an outgoing mid-level model (like VW and others often do) as a 'new' entry-level model, they designed a new car to fill that role. For the average buyer this might not matter, but for those that follow the car industry a bit it could be a plus to not have a cast-off car that has been 'downgraded' to entry-level.
 

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The Escort maximizes utility with a very low price point so of course the hardware is on the low-end. That's why this car exists, to serve that niche unique to emerging markets.
 

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Ford's play here is interesting; instead of using an outgoing mid-level model (like VW and others often do) as a 'new' entry-level model, they designed a new car to fill that role. For the average buyer this might not matter, but for those that follow the car industry a bit it could be a plus to not have a cast-off car that has been 'downgraded' to entry-level.
Ford will be continuing last generation models in China like VW, but the Escort was completely discontinued. Which offered an opportunity to 'restart' the model in China, and carry on with the same platform for many years to come.

Which means in MY2017, there will be 3 generations of Focus in China, sedan and hatchback.
 

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The Escort maximizes utility with a very low price point so of course the hardware is on the low-end. That's why this car exists, to serve that niche unique to emerging markets.
The latest reports say it will be positioned between the Focus and Mondeo, not below the Focus.
This is where things start looking strange.
Old rumors about the New Escort just being a reskinned previous gen Focus Mk2 made sense, apparently that isn't the case.
 

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I thought it was clear from the start that the Escort was like VW's previous generation cheapos...for China
It was more of a speculation, now that its closer to its official unveiling (production form), newer reports are now saying that this car will actually be positioned between the Focus and Mondeo which is hard to believe specially after seeing the rear suspension.

The way I see it, this Furuisi (Escort) is like a long-wheelbase cheapened Focus under the skin.
I'm curious at how it will be priced and positioned in Ford's Chinese lineup, specially in relation to the Mk3 Focus.
 
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