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The Spaminator
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BMW's new eco sub-brand to be called "i"
by Chris Paukert
Feb 21st 2011

We've known for some time that BMW has been hard at work developing a range of high-tech green vehicles, from the oft-mentioned MegaCity runabout to a production version of its Vision EfficientDynamics eco supercar. But up until now, we didn't know how the Bavarians intended to name these very different new models.

We do now. BMW has just announced that its new sub-brand will be called "i." The i family will house the German automaker's "sustainable vehicles and mobility solutions" when it arrives in 2013. The first two models will be the as-yet unreleased i3 and i8, otherwise known as the MegaCity and VED production cars (both are teased in the rendering above). While BMW isn't saying where the i3 will be built, it has confirmed that the smaller-volume i8 supercar will be assembled in Leipzig.

In addition, the automaker has founded BMW i Ventures, a holding company based in New York City with $100 million in backing. The company's goal is to propogate 'vehicle-independent services' – things like smart phone apps. BMW i Ventures has already started staking other businesses, including My City Way, a company whose self-titled app provides details on public transportation, parking and entertainment in more than 40 cities in the U.S.

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