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Discussion Starter #1
Is Ford preparing a Bronco pick up truck to figth the Jeep Gladiator? Is a logical decision. With the debut of the Jeep Gladiator, is clear the Ranger is not the vehicle to compete with it. The Gladiator is a "life style" vehicle, very far from the normal truck image of the Ranger, vehicle used to work or eventual use for go out of the city. The Gladiator is selling like hotcakes, at a very high price. Is a hit. Ford needs something in the same category. A Bronco pick up truck is the rigth truck for this.



This decision mean, too, that the Bronco will be a franchise, like the Land Rover Defender, with many models planned: 4-doors, 2-doors, Small model (Baby Bronco) and, now, a pick up truck. Yeah! :-(


the link: https://www.motortrend.com/news/watch-gladiator-theres-ford-bronco-pickup-truck-works/


Here a picture of a render taken from Automobile Magazine:


 

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I do like that rendering, but I would change a few things.


This does make sense. It is rumoured that Dodge/Ram will get a Dakota based on the Jeep Gladiator, and that it will have milder stylig.
Ranger-Dakota
Bronco Truck-Gladiator
Bronco-Wrangler


GM should consider making the GMC brand more of a Jeep competitor.
 
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I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.
 

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Discussion Starter #4
I do like that rendering, but I would change a few things.


This does make sense. It is rumoured that Dodge/Ram will get a Dakota based on the Jeep Gladiator, and that it will have milder stylig.
Ranger-Dakota
Bronco Truck-Gladiator
Bronco-Wrangler


GM should consider making the GMC brand more of a Jeep competitor.

GMC is very confusing to me. Is a truck brand, but what kind of truck? A Denali kind of truck? Maybe a "Jeep" kind of truck brand , like you sugest, will be more in line with the customers tastes these days. Ford is going ahead with its own "Jeep" brand (Bronco). GM needs its own rugged brand, too.
 

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Discussion Starter #5
I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.

I see the point very clearly. Ford will produce in the future only trucks and SUVs/Crossovers (at least, for America). So, Ford needs variations of the theme for all sizes of their vehicles. The strategy is clear:


Escape/Baby Bronco
Aviator/Explorer
Ranger/Bronco pick up
Puma/EcoSport
 

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If rumors are true, and it has an Explorer Sport Trac sized bed - I'm all for it! I own a 2008 Sport Trac and though the bed is small, its perfect for my lifestyle and needs...it also makes the truck not as long as the Gladiator. Build it Ford - and take my money! I'm ready for my Bronco Sport Trac.
 

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I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.
Ranger doesn't have IRS.


I see your point though - they're basically the same vehicles with different top hats. One will be cheap for tradies and the masses, the other would attract the niche buyers.
 

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Discussion Starter #9
This makes no sense, to build a Bronco pickup off of a pickup platform, just for the name..

Is not just for the name. The Bronco truck will be similar as the Gladiator: a life style vehicle, more rugged, offroad capable, more fun to drive, more atractive for young customers. The Ranger is a formal truck designed for work and eventually times out of the city. This truck make sense to me.
 

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Is not just for the name. The Bronco truck will be similar as the Gladiator: a life style vehicle, more rugged, offroad capable, more fun to drive, more atractive for young customers. The Ranger is a formal truck designed for work and eventually times out of the city. This truck make sense to me.
Utilizing the same platform for a premium product that can sell for more and attract another segment of customers...Very similar to what Ford is doing with Lincoln by giving it a new Aviator. I see a win-win situation here.
 
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I think it makes sense as well. unlike the Ranger, the Bronco (Sport Trac) will have removable doors and top like the Gladiator. Also, sell for much higher transaction prices and more profit. The Ranger will most certainly out-sell the new Bronco Truck.

Looks like Ford will have a solid truck base...

Courier (I really hope they don't use that name), but like the concept - the most truck most Americans will ever need.
Ranger
Bronco (Sport Trac type pickup) - shorter bed than crewcab ranger
F150
Super Duty
 

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Also, about IRS on a pickup truck. yes, it gets worse off-road articulation, tows less and has less payload. HOWEVER, in everyday driving, it is quite nice. I have a 2008 Sport Trac with Front and Rear IRS...

I use the truck mostly to help friends move, occasional Home Depot trips and for my mountain bike/camping. I simply don't need to haul a ton or tow a ton. I would rather have the smooth ride on a daily basis. here in las vegas, nearly all the pickups I see don't carry anything in the bed or hitch. Again, not saying everyone, but quite a few.
 

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Also, about IRS on a pickup truck. yes, it gets worse off-road articulation, tows less and has less payload. HOWEVER, in everyday driving, it is quite nice. I have a 2008 Sport Trac with Front and Rear IRS...

I use the truck mostly to help friends move, occasional Home Depot trips and for my mountain bike/camping. I simply don't need to haul a ton or tow a ton. I would rather have the smooth ride on a daily basis. here in las vegas, nearly all the pickups I see don't carry anything in the bed or hitch. Again, not saying everyone, but quite a few.
I believe there have been IRS F150 mules seen, assuming it's for the EV. Figure the Expedition and Navigator both run IRS and can tow 9000lbs so something like an EV with lower tow ratings it makes sense.
 

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I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.
Comon man you have to start thinking like a consumer.

The Ranger and Bronco pickup will be around the same size and on the same platform but more people will probably buy the Bronco because it looks ''more rugged'' and they will pay more for it too.
 

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I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.
Comon man you have to start thinking like a consumer.

The Ranger and Bronco pickup will be around the same size and on the same platform but more people will probably buy the Bronco because it looks ''more rugged'' and they will pay more for it too.
You are describing the purpose of a Ranger Raptor...
 

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I'm not quite sure I see the point though. Both the Bronco and Bronco truck would use the next gen Ranger platform so basically you would have 2 trucks about the same size, using the same platform and powertrains (more than likely), both Fords, and both competing in the same segment. If the Bronco had solid axles it would make more sense, but all the mules have had IRS just like the Ranger.
Comon man you have to start thinking like a consumer.

The Ranger and Bronco pickup will be around the same size and on the same platform but more people will probably buy the Bronco because it looks ''more rugged'' and they will pay more for it too.
You are describing the purpose of a Ranger Raptor...
...no. People buy Jeeps because they are 4 seat rugged convertibles. They are more than just SUVs. No one has touched the market. Infiniti had that awful convertible land whale suv thingy. Land Rover has that effete convertible Evoque mall-mobile. That has been it since the Bronco and early 4Runner shed their removable top roots.
 

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Discussion Starter #19
You are describing the purpose of a Ranger Raptor...

No. The Raptor is an extremely capable truck for offroad, with a powerful powerplant. The Gladiator (and the Bronco truck) is a different kind of beast: a lifestyle vehicle that the young customers use for the beach, mountains and (like the Raptor) offroad travels. A Bronco truck must have more appeal and more utility than the Raptor Ranger...
 

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A Bronco pick up was not part of the original vehicle envelope / mechanical package. If indeed one exists, it will be part of a US based development and still +3 years away.
 
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