That’s Ford’s hugest challenge...we’ve seen this pattern before:I talked my millennial niece into buying an Escape 2 years ago. Although she likes it, her preference is Jeep. Why? Becasue all her friends drive them, and she is very influenced by them. Her lease is up soon, so she wants to get a Renegade. I tried to tell her to wait a little longer for the baby Bronco, but she said she's not waiting for something she hasn't seen, driven or even when it will be available.
Supposedly the baby Bronco is 6 months behind the new Escape, so why haven't we seen it? Had my niece actually seen a production photo of it, she may have changed her mind. Now that she has gone to the dark side, I don't see her ever switching back to Ford unless all her friends start buying Bronco's.
Ford had a strong grip in the sedan segment, till the products started to age or they were crap and people left....
We are seeing the same issue happening again, exact same pattern...sales are leaving and new products likely will not bring them back.