^ well, they need (most of) a whole lineup before going into a new market, imho, Jose
&
we'll soon see how/what they do in China
&
iirc, Lincoln will go into Russia/eastern Europe... then
they can make the western-Yurps beg for them muahahaha
Last year I saw a Hummer trying to back up a ramp from a parking garage in Paris because it couldn't fit in. I'm not convinced the Escalade is the best fit for Europe. I know there are Land Rovers and other large SUVs in Europe, but the bulk of the Escalade is really overkill I think.
ATS, why not. I don't see it making a dent, but at least it fits into a sweet spot of the market.
Cadillac is making a huge mistake - the ATS is a horrible product - cramped and over priced - like most Cadillacs, if you could remove the interior and the bodies and have a coach builder make everything to cover the engine and suspension, you'd have a far better product than what Cadillac makes.
It's kind of cool that Cadillac will be selling the Escalade in Europe. Vehicles like the Escalade represent what America is all about: Freedom to own a big vehicle, large, and flashy!
I think Lincoln needs to sell cars here before it can sell them in Europe.
I'm pretty sure Caddy is going to have a hard time convincing people in Europe why they should bother with me-too when they can have the benchmark made locally. The Escalade is something different however, but I can't imagine they'll sell many. It does have brand presence that certainly helps it anywhere it's sold.
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