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I liked the Pioneer ad. Pedestal was ok.
 

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Cadillac is confusing.

They are chasing after the Germans, with trying to make the biggest luxury cars into performance cars. When even the Germans, market the small and midsize cars as performance cars, and their large cars as powerful luxury cars.

Then it's their slogan: Dare

"Define dare: to have enough courage or confidence to do something"

It sounds like a problem, when the customer has to build up courage or summon confidence to buy the product being sold. Instead of the product being so good that consumer wants or desires the the product.
 

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My bet: They will roll out a whole brand realignment to appeal to forward looking urban young professionals (who now are of the millennial generation). They are betting on the new subscription service, and need to rebrand from "grandpa's Cadillac and Escalade" to more -- with a generation that cares about different things about their cars.
 
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