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The Spaminator
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Carlos Ghosn Officially Confirms Rebirth of Datsun Brand in 2014, Reveals New Logo
MARCH 20, 2012
Carscoop

A couple of weeks back, we told you about the rumors regarding Nissan's plans to revive its Datsun brand for emerging markets. Today, Renault-Nissan Alliance CEO Carlos Ghosn made it official during a visit to Indonesia where he met with the country's president Susilo Bambang Yudhoyono.
While addressing the media, Ghosn announced the return of the Datsun brand, which will become Nissan's third global brand after Nissan and Infiniti, while also revealing the firm's new logo.

"Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan's DNA," the automaker said in a statement.

The Datsun moniker was first used in Japan in 1931 with Nissan making the decision to change the name in 1981, though the process took a few years to complete.

Ghosn said that Datsun vehicles will initially go on sale in India, Indonesia, and Russia starting from 2014.

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I don't see the point, why not just offer cheaper Nissans?
 
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