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Chrysler flooded with over 8,000 Ram 1500 EcoDiesel orders in 3 days

The diesel, half-ton pickup has long been a Holy Grail to many truck fans, largely because of its potential to achieve both high payload and great fuel economy. Strange, then, that auto companies have seemingly been slow to react. However, Chrysler is finally wading into the pool for the 2014 model year with a version of its Ram 1500 pickup, and early claimed returns are showing the advantage of being first on the market. The Auburn Hills automaker has just revealed that its initial allocation of 8,000 EcoDiesel trucks has been filled by dealers in just three days.

That flood of orders came from February 7-10, and that strong surge of interest apparently amounts to a new Ram record for the number of customer orders placed for a vehicle in such a short period of time. In fact, EcoDiesel models accounted for over half of Ram 1500 orders over that period, despite the fact that the diesel option costs several thousand dollars more than a comparable gasoline-engined model. That impressive total did not come entirely as a shock to Ram officials, however: "We knew customers have been asking for it," Nick Cappa, Ram Truck communications officer, tells Autoblog.

http://www.autoblog.com/2014/02/19/ram-1500-diesel-pickup-8000-orders-3-days/
 

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Dodge is hitting a home run with this as most of us expected. Ford has its own home run with the 3.5EB engine and now the lighter aluminum F-150. Then there's GM firing on all cylinders with Cadillac but attempting to sell an "All New" full size truck that looks like a minor evolution of the previous version and from engineering perspective brings nothing new to the table. Right now every GM employee involved in the truck program should be thanking their lucky stars for the overzealous brand loyalty of truck buyers.
 
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