Re: Cadillac boss to introduce 'boutique' store concept to 700 dealers
The G3 and Lexus have all added volume since then. Lexus sold 100k more vehicles in 2014 than in 2009. Overall Lexus isn't far behind and has recently been overtaking Audi in sales. It will only be a matter of time before the other 2 are overtaken.So you're saying that people no longer buy Lexus in pre-2009 numbers because of a Tsunami? Why is it that the Toyota brand has recovered in spite of the same Tsunami? I would argue that the problem with Lexus was the market for expensive, premium, vanilla vehicles was dying off with their customers. The Lexus brand image was premium Toyota, and there was a market for that, but younger buyers want more excitement from their transportation and that has been the reason Lexus has stalled. They have and will continue to struggle because excitement has never been part of the Lexus brand perception and changing that will be every bit as difficult as Cadillac and Lincoln changing their perception of being a Ford/Chevy in a nicer suit.
No argument, though I would add Lincoln to the list of premium American brands that would love to have the Lexus brand's perception at a minimum right now.