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Ford Could Kill The Edge In North America | Carscoops

Consumers can’t seem to get enough crossovers, but it appears the Ford Edge could be on the chopping block in North America.
Details are limited, but there are conflicting reports both citing a video released by AutoForecast Solutions.
Auto News Canada says the plan to build the next-generation Edge in Canada will be cancelled and Ford will shift production of the Lincoln Nautilus to China in 2023. The changes could doom Ford’s Oakville, Ontario plant which also lost the Ford Flex and Lincoln MKT last year.

If the plant were to close, it would spell the end of Ford vehicle production in Canada and could result in the loss of approximately 4,600 jobs. The publication says Canada’s Unifor union hasn’t been notified of the possible change, but pointed out the union’s contract expires in September.
The rumored death of the Edge is interesting as next-generation model was reportedly slated for 2023 on a new platform. However, Edge sales have been modest in the United States as the company only sold 138,515 units last year. For comparison, Ford sold 241,388 Escapes and 184,653 Explorers (after a disastrous launch) in 2019.
While the Edge sells in decent numbers, many of them are bought by fleet customers and the general thinking is Ford has enough crossovers and SUVs to fill the gap left by its possible demise. The company also has a number of new models on the horizon including the Bronco and Bronco Sport.
While the Auto News Canada suggests the Lincoln Nautilus is simply going to be built in China, The Detroit Bureau says it’s on the chopping block. They reached out to a Ford spokesperson who declined to comment, but multiple sources told them the “possibility of eliminating the crossovers is highly likely.”
While the Edge will reportedly die in North America, AutoForecast Solutions says it will still survive in China.
 

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Looks like it will survive in China. A new mid-size Ford crossover SUV was spotted testing earlier this year in China. It appears to be a successor to the 3-row Chinese market Edge.



-https://indianautosblog.com/

Initially assumed to be the next Everest/ Endeavor but newer reports say those BoF SUVs will continue to be based on the Ranger.
 

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I wonder if Ford anticipates that the Bronco family will eat into Edge sales significantly. Also too, Edge is built on a tired old Fusion platform, which is soon gone as well. No doubt, they will replace the space in some way with electrification, further distancing from Bronco Family. Interesting.
 

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I wonder if Ford anticipates that the Bronco family will eat into Edge sales significantly. Also too, Edge is built on a tired old Fusion platform, which is soon gone as well.
I doubt people will cross shop the Edge crossover SUV with a rugged off-roader.
Perhaps the rumored Subaru Outback-style crossover Fusion successor (spy photo below) might be one of the reasons the Edge will go away

Test mule of future crossover

-Autoblog

A new mid-size SUV seems to be in the works in China for Chinese market of course (spy pics in my earlier post).
 

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I doubt people will cross shop the Edge crossover SUV with a rugged off-roader.
Perhaps the rumored Subaru Outback-style crossover Fusion successor (spy photo below) might be one of the reasons the Edge will go away

Test mule of future crossover

-Autoblog

A new mid-size SUV seems to be in the works in China for Chinese market of course (spy pics in my earlier post).
That would make good sense, if they were to replace it in the very near term. It would sort of fill the void left behind with the Fusion gone, and with a profile that is less boxy. I do think many would cross shop Edge with Bronco Sport, and even Bronco. Sport appears to be a bit roomier than low profile Escape, but pricing is the big thing. Both are 4 door SUV's after all. One does not have to step up to a Bronco trim level with skid plates and big tires after all. Heck, I cross shop Mustangs and F150's. Depends on price often.
 

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The Ford Outback should sell well. Subie flat-fours have a less than stellar reliability record and they’re not the most refined units. Add to that the CVT, and if Ford can get people to cross-shop they may very well win some sales.
 

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The Edge is the “fashion “ medium size crossover of Ford . Must be replaced with a coupe crossover, like the X6 or GLC coupe
 

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The Edge is the “fashion “ medium size crossover of Ford . Must be replaced with a coupe crossover, like the X6 or GLC coupe
A sportier, sleek coupe crossover does make more sense for this segment. Even if it sacrifices a little cargo space. I rarely see an Edge loaded down or pulling trailers. There are other options for that, including Bronco now.
 

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The Subie flat fours have developed some issues as they've gotten more complex. Up here in the Northwest where Subies are practically the official cars, there are still some mechanics that are known as "specialists" on flat fours/sixes in the various Imprezas/Legacies/Foresters.

I actually think that the Bronco Sport, along with the new Fusion CUV, could make up for any missing Edge sales. As well as it often did, the market segment is fairly fragile.
 

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The Subie flat fours have developed some issues as they've gotten more complex. Up here in the Northwest where Subies are practically the official cars, there are still some mechanics that are known as "specialists" on flat fours/sixes in the various Imprezas/Legacies/Foresters.

I actually think that the Bronco Sport, along with the new Fusion CUV, could make up for any missing Edge sales. As well as it often did, the market segment is fairly fragile.

I actually would include the Bronco in that list as well. Same volumes in many ways, as it is somewhere between mid and large. There are trim levels that are biased more to the road that include luxury amneties as well. Not a stretch by any means.
 

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I concur with the "coupe-CUV" for the market, even though I find all of them ungainly as ****. Whatever I may think, there's obvious a growing market for the things.

Maybe a Bronco variant would fit there,with sleeker styling...but,as most of them are car based, it'll be more likely from the Escape/Fusion or maybe Mustang chassis families.
 
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Perhaps this is the replacement of the 3-row Edge in China?

The 2021 Ford Equator (China).

-www.caradvice.com.au/

Powered by a 2.0-litre 'EcoBoost' turbo four-cylinder producing 165kW, the Equator is expected to target the Toyota kluger (known as the Highlander) and Hyundai's Chinese Santa Fe model, which differs from the Australian version.
Length 4905 mm (193.1 in)
Width 1930 mm (76.0 in)
Height 1755 mm (69.1 in)
Wheelbase 2865 mm (112.8 in)

Current 7-seater Ford Edge in China.


-wheelsage.org
 
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