Edge Reaches 400k Sales Mark in US; MY11 Starts Shipping
•Ford Edge sales this weekend hit 400,000, more than any midsize crossover since its introduction in late 2006
•The crossover segment is one of the most fiercely contested in the industry, expanding 220 percent since 2006 – and expected to grow another 20 percent this year
•The new 2011 Ford Edge began shipping this weekend from Oakville Assembly Complex and is arriving in dealership showrooms
•2011 Ford Edge introduces America to the revolutionary MyFord Touch™ driver connect technology and offers unbeatable fuel economy of 19 mpg city and 27 mpg highway
DEARBORN, Mich., Aug. 17, 2010 – Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend – more than any midsize crossover vehicle during the same period.
Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.
“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford’s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”
As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.
In 2006 when Edge was introduced, the midsize crossover segment accounted for 4.3 percent of the retail industry. Last year, that number grew to 9.5 percent. And this year, it’s expected to top 11 percent, making the segment the same size as full-size pickups and more than sports cars.
Now comes the new 2011 Ford Edge with three new powertrains, bold new styling, improved driving dynamics and industry-leading MyFord Touch technology.
“Edge defined the crossover segment when it was launched in 2006. Ford has taken a great vehicle and made it even better,” Marentic said. “The new Edge promises to take the segment to an all-new level.”
The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, have EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category among V6 competitors.
The new Edge is now 1 mpg better city and 2 mpg better highway – with even greater power. The standard 3.5-liter V6 engine produces 285 horsepower, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.
MyFord Touch, standard on the 2011 Edge Limited, 2011 Edge Sport and available on the 2011 Edge SEL, defines an all-new in-car experience. It takes vehicle interior design into the realm of popular personal electronics devices such as laptop computers, mobile phones and MP3 players.